Rohdaten (JSON)
{
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"startTime": "14.08.2024 00:00",
"endTime": "19.02.2025 23:59"
},
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"shared": {
"intro": {
"type": "container",
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_LP_App_Header_1280x1302.jpg"
},
{
"type": "text",
"style": "headline",
"text": "NEU: Der M®"
},
{
"type": "text",
"style": "normal",
"text": "Doppelt Beef, dreifach Cheese und ganze zwei Hände voll Geschmack: Probier jetzt unseren bisher größten Burger: Der M®!"
}
]
},
"intro202501": {
"type": "container",
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_LP_App_Header_1280x1302_V2.jpg.jpg"
},
{
"type": "text",
"style": "headline",
"text": "\nEin unwiderstehliches Angebot ..."
}
]
},
"derMTeaser": {
"type": "container",
"items": [
{
"type": "text",
"criteria": {
"startTime": "14.08.2024 00:00",
"endTime": "19.08.2024 00:00"
},
"style": "headline",
"text": "Dein Probier-Coupon"
},
{
"type": "text",
"criteria": {
"startTime": "19.08.2024 00:00",
"endTime": "22.08.2024 00:00"
},
"style": "headline",
"text": "Dein Probier-Menü"
},
{
"type": "text",
"criteria": {
"startTime": "22.08.2024 00:00",
"endTime": "25.09.2024 23:59",
"audience": "notLoggedIn"
},
"style": "headline",
"text": "Registriere dich und hol dir die neuen Gutscheine"
},
{
"type": "text",
"criteria": {
"startTime": "22.08.2024 00:00",
"endTime": "25.09.2024 23:59",
"audience": "loggedIn"
},
"style": "headline",
"text": "Spare mit den McDonald’s Gutscheinen"
},
{
"type": "image",
"criteria": {
"startTime": "14.08.2024 00:00",
"endTime": "19.08.2024 00:00"
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"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Probier_MediaTeaser_800x600.jpg"
},
{
"type": "image",
"criteria": {
"startTime": "19.08.2024 00:00",
"endTime": "22.08.2024 00:00"
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"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Men_MediaTeaser_800x600.jpg"
},
{
"type": "image",
"criteria": {
"startTime": "22.08.2024 00:00",
"endTime": "25.09.2024 23:59"
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"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240816_McD_derM_App_LP_Men_BB_MediaTeaser_800x600.jpg"
},
{
"type": "text",
"criteria": {
"startTime": "14.08.2024 00:00",
"endTime": "19.08.2024 00:00",
"audience": "notLoggedIn"
},
"style": "normal",
"text": "Registriere dich und hol dir den Der M für grade mal 5 €. \n So schmeckt er gleich doppelt so gut ..."
},
{
"type": "text",
"criteria": {
"startTime": "19.08.2024 00:00",
"endTime": "22.08.2024 00:00",
"audience": "notLoggedIn"
},
"style": "normal",
"text": "Ein McMenü® für nur 12,99 €? Mit Chicken McNuggets® on top?! Und mit dem neuesten (und größten) Burger von McDonald’s?!!! Richtig gehört: Registriere dich jetzt und hol dir den Der M im Sparmenü."
},
{
"type": "text",
"criteria": {
"startTime": "14.08.2024 00:00",
"endTime": "19.08.2024 00:00",
"audience": "loggedIn"
},
"style": "normal",
"text": "Hol dir jetzt unseren neuesten Burger für nur 5 € – \n nur für kurze Zeit in deiner App."
},
{
"type": "text",
"criteria": {
"startTime": "19.08.2024 00:00",
"endTime": "22.08.2024 00:00",
"audience": "loggedIn"
},
"style": "normal",
"text": "Ein McMenü® für nur 12,99 €? Mit Chicken McNuggets® on top?! Und mit dem neuesten (und größten) Burger von McDonald’s?!!! Richtig gehört: Hol dir den Der M im Sparmenü."
},
{
"type": "button",
"criteria": {
"audience": "notLoggedIn"
},
"text": "Jetzt registrieren",
"url": "mcdmobileapp://register"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn",
"startTime": "14.08.2024 00:00",
"endTime": "19.08.2024 00:00"
},
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10002988"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn",
"startTime": "19.08.2024 00:00",
"endTime": "22.08.2024 00:00"
},
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10003056"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn",
"startTime": "22.08.2024 00:00",
"endTime": "25.09.2024 23:59"
},
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10003193"
}
]
},
"derMTeaser20250102_registriert": {
"type": "container",
"criteria": {
"audience": "loggedIn",
"startTime": "02.01.2025 00:00",
"endTime": "19.01.2025 23:59"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Probier_MediaTeaser_800x600.jpg"
},
{
"type": "text",
"style": "normal",
"text": "Großer Burger, kleiner Preis: Registriere dich und hol dir den Der M® für nur 5 €.*"
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10003572"
},
{
"type": "text",
"style": "disclaimer",
"text": "* Nur für registierte App User in teilnehmenden Restaurants in Deutschland. Nur solange der Vorrat reicht. Nicht zu unseren Frühstückszeiten. Pro Gast Coupon nur einmal einlösbar."
}
]
},
"derMTeaser20250102_nichtregistriert": {
"type": "container",
"criteria": {
"audience": "notLoggedIn",
"startTime": "02.01.2025 00:00",
"endTime": "19.01.2025 23:59"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Probier_MediaTeaser_800x600.jpg"
},
{
"type": "text",
"style": "normal",
"text": "Großer Burger, kleiner Preis: Registriere dich und hol dir den Der M® für nur 5 €.*"
},
{
"type": "button",
"text": "Jetzt registrieren",
"url": "mcdmobileapp://register"
},
{
"type": "text",
"style": "disclaimer",
"text": "* Nur für registierte App User in teilnehmenden Restaurants in Deutschland. Nur solange der Vorrat reicht. Nicht zu unseren Frühstückszeiten. Pro Gast Coupon nur einmal einlösbar."
}
]
},
"derMTeaser20250120_registriert": {
"type": "container",
"criteria": {
"startTime": "20.01.2025 00:00",
"endTime": "19.02.2025 23:59",
"audience": "loggedIn"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250120_DerM_App_LP_Menue_BB_MediaTeaser_800x600.jpg"
},
{
"type": "text",
"style": "normal",
"text": "Hol dir den Der M® mit 5er Nacho Cheese Snackers, Curly Fries oder großen Pommes und einem 0,5l Softdrink. Alles für nur 12,99 €!*"
},
{
"type": "button",
"text": "Coupon sichern",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10003579"
},
{
"type": "text",
"style": "disclaimer",
"text": "* Gültig vom 08.01.– 12.02.25 in teilnehmenden Restaurants. App-Coupons nur für registrierte App-User. Solange der Vorrat reicht. Innerhalb einer Bestellung kann ein Coupon nur einmal eingelöst werden."
}
]
},
"derMTeaser20250120_nichtregistriert": {
"type": "container",
"criteria": {
"startTime": "20.01.2025 00:00",
"endTime": "19.02.2025 23:59",
"audience": "notLoggedIn"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250120_DerM_App_LP_Menue_BB_MediaTeaser_800x600.jpg"
},
{
"type": "text",
"style": "normal",
"text": "Registriere dich und hol dir den Der M® mit 5er Nacho Cheese Snackers und großen Beilagen für nur 12,99 €!*"
},
{
"type": "button",
"text": "Jetzt registrieren",
"url": "mcdmobileapp://register"
},
{
"type": "text",
"style": "disclaimer",
"text": "* Gültig vom 08.01.– 12.02.25 in teilnehmenden Restaurants. App-Coupons nur für registrierte App-User. Solange der Vorrat reicht. Innerhalb einer Bestellung kann ein Coupon nur einmal eingelöst werden."
}
]
},
"derMSlider": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "Die besten Zutaten ..."
},
{
"type": "text",
"style": "normal",
"text": "Der M® kommt mit doppelt saftigem Beef, dreifach zartschmelzendem Cheese und einer cremigen Special Sauce. On top gibt’s knusprige Röstzwiebeln, weiße Zwiebeln, würzige Gurken und knackigen Salat – alles zwischen zwei fluffigen Mohn-Sesam-Buns"
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Slider_Beef_1280x1329.jpg"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Slider_Bun_1280x1329.jpg"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Slider_Cheese_1280x1329.jpg"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Slider_Sauce_1280x1329.jpg"
}
]
}
]
},
"derMSlider202501": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nDie besten Zutaten ..."
},
{
"type": "text",
"style": "normal",
"text": "Der M® kommt mit doppelt saftigem Beef, dreifach zartschmelzendem Cheese und einer cremigen Special Sauce. On top gibt’s knusprige Röstzwiebeln, weiße Zwiebeln, würzige Gurken und knackigen Salat – alles zwischen zwei fluffigen Mohn-Sesam-Buns."
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Slider_Beef_1280x1329.jpg"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Slider_Bun_1280x1329.jpg"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Slider_Cheese_1280x1329.jpg"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Slider_Sauce_1280x1329.jpg"
}
]
}
]
},
"derMVideoSlider": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "Zwei Hände voll Geschmack"
},
{
"type": "text",
"style": "normal",
"text": "Der M® ist so groß, da kommst du mit nur einer Hand nicht weit. Und dazu noch viel zu lecker zum Loslassen!"
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Slidercard_Rapper_Video_1280x1329px.jpg",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/derm/indexp7.html"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Slidercard_Auto_Video_1280x1329px.jpg",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/derm/indexp8.html"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/240805_McD_derM_App_LP_Slidercard_Food_Video_1280x1329px.jpg",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/derm/indexp9.html"
}
]
}
]
},
"derMVideoSlider202501": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "Zwei Hände voll Geschmack"
},
{
"type": "text",
"style": "normal",
"text": "Unser bisher größter Burger ist einfach zu lecker zum Loslassen. Wortwörtlich."
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Slidercard_Rapper_Video_1280x1329px.jpg",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/derm/index202501_rappervideo.html"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Slidercard_Auto_Video_1280x1329px.jpg",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/derm/index202501_autovideo.html"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/derm/20250102_derm_rehit/20250102_McD_DerM_App_LP_Slidercard_Food_Video_1280x1329px.jpg",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/derm/index202501_foodvideo.html"
}
]
}
]
},
"spacer": {
"type": "container",
"items": [
{
"type": "text",
"style": "normal",
"text": "\n"
}
]
},
"footertext": {
"type": "container",
"items": [
{
"type": "text",
"style": "normal",
"backgroundMode": "light",
"text": "Nur für registriere App-User. In allen teilnehmenden Restaurants. In Frühstücksrestaurants ab 10:30 Uhr. Solange der Vorrat reicht."
}
]
},
"footertext202501": {
"type": "container",
"items": [
{
"type": "text",
"style": "normal",
"backgroundMode": "light",
"text": "In allen teilnehmenden Restaurants. In Frühstücksrestaurants ab 10:30 Uhr. Nur solange der Vorrat reicht.\n© 2025 McDonald‘s."
}
]
}
},
"pages": [
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"startTime": "14.08.2024 00:00",
"endTime": "01.01.2025 23:59"
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{
"reference": "derMSlider"
},
{
"reference": "spacer"
},
{
"reference": "derMVideoSlider"
},
{
"type": "button",
"text": "Zu den Aktionsprodukten",
"url": "mcdmobileapp://campaign/promotions"
}
],
"footer": {
"backgroundMode": "dark",
"items": [
{
"reference": "footertext"
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{
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{
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{
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],
"footer": {
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}
