Rohdaten (JSON)
{
"version": "8",
"criteria": {
"startTime": "27.02.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"style": {
"backgroundColor": "#FFFFFF",
"cardAccentMode": "light",
"backgroundButtonMode": "light",
"accentMode": "light"
},
"pages": [
{
"pageName": "main",
"identifier": "teaser",
"screenType": "Teaser",
"criteria": {
"startTime": "27.02.2026 00:00",
"endTime": "02.03.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/01_teaser-phase/01_countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "02.03.2026 00:00",
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/01_teaser-phase/01_countdown/Countdown_icon_1.webp",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/01_teaser-phase/01_countdown/Countdown_icon_2.webp",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/01_teaser-phase/01_countdown/Countdown_icon_3.webp"
]
},
"items": [
{
"reference": "registerButton"
},
{
"reference": "teaserHeadlineSection"
},
{
"reference": "couponCalendarTeaserSection"
},
{
"reference": "aboutRaffleTeaserSection"
},
{
"reference": "rafflePrizesSection"
},
{
"reference": "prizesSection"
},
{
"reference": "footerMainLandingPage"
}
]
},
{
"pageName": "main",
"identifier": "EASTER0203",
"screenType": "Overview",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "03.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W1_C1_CBM.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER0303",
"screenType": "Overview",
"criteria": {
"startTime": "03.03.2026 00:00",
"endTime": "04.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W1_C2_McChicken.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER0403",
"screenType": "Overview",
"criteria": {
"startTime": "04.03.2026 00:00",
"endTime": "05.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W1_C3_PommesFrites.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER0503",
"screenType": "Overview",
"criteria": {
"startTime": "05.03.2026 00:00",
"endTime": "06.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W1_C4_McCrispy.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER0603",
"screenType": "Overview",
"criteria": {
"startTime": "06.03.2026 00:00",
"endTime": "07.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W1_C5_Doppelpack+Cheez-it.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER0703",
"screenType": "Overview",
"criteria": {
"startTime": "07.03.2026 00:00",
"endTime": "08.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game_Special-Case.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W1_C6_500points.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER0803",
"screenType": "Overview",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "09.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W1_C7_20CMN.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER0903",
"screenType": "Overview",
"criteria": {
"startTime": "09.03.2026 00:00",
"endTime": "10.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W2_C1_2klassiker.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1003",
"screenType": "Overview",
"criteria": {
"startTime": "10.03.2026 00:00",
"endTime": "11.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game_Special-Case.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W2_C2_Duschgel.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1103",
"screenType": "Overview",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "12.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W2_C3_FreeSoftdrink.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1203",
"screenType": "Overview",
"criteria": {
"startTime": "12.03.2026 00:00",
"endTime": "13.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W2_C4_McChicken.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1303",
"screenType": "Overview",
"criteria": {
"startTime": "13.03.2026 00:00",
"endTime": "14.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W2_C5_Doppelpack+FantaCan.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1403",
"screenType": "Overview",
"criteria": {
"startTime": "14.03.2026 00:00",
"endTime": "15.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W2_C6_6CMN.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1503",
"screenType": "Overview",
"criteria": {
"startTime": "15.03.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game_Special-Case.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W2_C7_500points.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1603",
"screenType": "Overview",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "17.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W3_C1_2Cheese_2Chickenburger.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1703",
"screenType": "Overview",
"criteria": {
"startTime": "17.03.2026 00:00",
"endTime": "18.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W3_C2_McMenu+6CMN+FannyBag.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1803",
"screenType": "Overview",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "19.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W3_C3_PommesFrites.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER1903",
"screenType": "Overview",
"criteria": {
"startTime": "19.03.2026 00:00",
"endTime": "20.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W3_C4_2Klassiker.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2003",
"screenType": "Overview",
"criteria": {
"startTime": "20.03.2026 00:00",
"endTime": "21.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W3_C5_McChicken.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2103",
"screenType": "Overview",
"criteria": {
"startTime": "21.03.2026 00:00",
"endTime": "22.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W3_C6_Doppelpack+SpriteCan.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2203",
"screenType": "Overview",
"criteria": {
"startTime": "22.03.2026 00:00",
"endTime": "23.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W3_C7_McFlurry.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2303",
"screenType": "Overview",
"criteria": {
"startTime": "23.03.2026 00:00",
"endTime": "24.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W1_C1_CBM.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2403",
"screenType": "Overview",
"criteria": {
"startTime": "24.03.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W4_C2_FreeSoftdrink.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2503",
"screenType": "Overview",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "26.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W4_C3_6CMN.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2603",
"screenType": "Overview",
"criteria": {
"startTime": "26.03.2026 00:00",
"endTime": "27.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W4_C4_McChicken.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2703",
"screenType": "Overview",
"criteria": {
"startTime": "27.03.2026 00:00",
"endTime": "28.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W4_C5_McFlurry.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2803",
"screenType": "Overview",
"criteria": {
"startTime": "28.03.2026 00:00",
"endTime": "29.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game_Special-Case.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W4_C6_500points.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "main",
"identifier": "EASTER2903",
"screenType": "Overview",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"stageBanner": {
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/01_raffle-banner/Raffle_Banner_Game.webp",
"url": "identifier://raffle",
"stageBannerName": "mainLandingStageBanner"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/02_MLP-stages/MLP_Stage_W4_C7_20CMN.webp"
},
"items": [
{
"reference": "mainContent"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "02.03.2026 10:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "02.03.2026 10:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "03.03.2026 00:00",
"endTime": "03.03.2026 12:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "03.03.2026 12:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "04.03.2026 00:00",
"endTime": "04.03.2026 13:00"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "04.03.2026 13:00",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "05.03.2026 00:00",
"endTime": "05.03.2026 11:15"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "05.03.2026 11:15",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "06.03.2026 00:00",
"endTime": "06.03.2026 11:45"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "06.03.2026 11:45",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "07.03.2026 00:00",
"endTime": "07.03.2026 13:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_stage_specialcase.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "07.03.2026 13:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentSpecialLoyaltyDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "08.03.2026 14:00"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "08.03.2026 14:00",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "09.03.2026 00:00",
"endTime": "09.03.2026 10:45"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "09.03.2026 10:45",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "10.03.2026 00:00",
"endTime": "10.03.2026 12:00"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_stage_specialcase.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "10.03.2026 12:00",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentSpecialLoyaltyDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "11.03.2026 13:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "11.03.2026 13:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "12.03.2026 00:00",
"endTime": "12.03.2026 11:15"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "12.03.2026 11:15",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "13.03.2026 00:00",
"endTime": "13.03.2026 14:00"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "13.03.2026 14:00",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "14.03.2026 00:00",
"endTime": "14.03.2026 13:15"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "14.03.2026 13:15",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "15.03.2026 00:00",
"endTime": "15.03.2026 12:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_stage_specialcase.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "15.03.2026 12:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentSpecialLoyaltyDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "16.03.2026 10:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "16.03.2026 10:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "17.03.2026 00:00",
"endTime": "17.03.2026 12:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "17.03.2026 12:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "18.03.2026 13:00"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "18.03.2026 13:00",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "19.03.2026 00:00",
"endTime": "19.03.2026 11:15"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "19.03.2026 11:15",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "20.03.2026 00:00",
"endTime": "20.03.2026 11:45"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "20.03.2026 11:45",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "21.03.2026 00:00",
"endTime": "21.03.2026 13:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "21.03.2026 13:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "22.03.2026 00:00",
"endTime": "22.03.2026 14:00"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "22.03.2026 14:00",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "23.03.2026 00:00",
"endTime": "23.03.2026 10:45"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "23.03.2026 10:45",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "24.03.2026 00:00",
"endTime": "24.03.2026 12:00"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "24.03.2026 12:00",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "25.03.2026 13:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "25.03.2026 13:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "26.03.2026 00:00",
"endTime": "26.03.2026 11:15"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "26.03.2026 11:15",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "27.03.2026 00:00",
"endTime": "27.03.2026 14:00"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "27.03.2026 14:00",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentCouponDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "28.03.2026 00:00",
"endTime": "28.03.2026 13:15"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_stage_specialcase.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "28.03.2026 13:15",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentSpecialLoyaltyDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "29.03.2026 12:30"
},
"style": {
"backgroundColor": "#8DA343"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/01_daily-countdown/Countdown_Stage.webp"
},
"stageOverlay": {
"type": "countdown",
"referenceDate": "29.03.2026 12:30",
"androidPageReload": true,
"animation": "sway",
"labelsTextColor": "#000000",
"hideShadows": true,
"shadowColors": [
"#8DA343",
"#8DA343",
"#8DA343"
],
"imageURLs": [
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png",
"https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/Placeholders/Raffle_page/countdown_icon_transparent.png"
]
},
"items": [
{
"reference": "raffleTeaserContentLastDay"
}
]
},
{
"pageName": "raffle",
"identifier": "raffle",
"screenType": "Raffle",
"style": {
"backgroundColor": "#8DA343"
},
"items": [
{
"reference": "raffleNotLoggedIn"
},
{
"reference": "raffleNonLoyalty"
},
{
"reference": "raffleLoyalty"
}
]
},
{
"pageName": "prizePageTopInfo",
"identifier": "prizePageTopInfo",
"screenType": "Prize List",
"style": {
"backgroundColor": "#8DA343"
},
"items": [
{
"reference": "yourPrizesImage"
},
{
"reference": "streakInfoSection"
},
{
"reference": "streakPrizesWinList"
},
{
"reference": "vouchersAndDigitalPrizesWinList"
},
{
"reference": "dealsSection"
},
{
"reference": "couponCalendarRaffleSection"
},
{
"reference": "faqSection"
},
{
"reference": "footerRaffle"
}
]
},
{
"pageName": "prizePageTopWinList",
"identifier": "prizePageTopWinList",
"screenType": "Prize List",
"style": {
"backgroundColor": "#8DA343"
},
"items": [
{
"reference": "yourPrizesImage"
},
{
"reference": "vouchersAndDigitalPrizesWinList"
},
{
"reference": "streakInfoSection"
},
{
"reference": "streakPrizesWinList"
},
{
"reference": "dealsSection"
},
{
"reference": "couponCalendarRaffleSection"
},
{
"reference": "faqSection"
},
{
"reference": "footerRaffle"
}
]
}
],
"overlays": {
"normalPrize1": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/02_voucher+digital/PO_Digital_waterdrop_Probierpaket_1.webp"
},
{
"type": "text",
"style": "headline",
"text": "Gratis waterdrop® Probierpaket"
},
{
"type": "text",
"text": "Hol dir dein gratis waterdrop® Probierpaket! Teste 6 fruchtige Sorten aus natürlichen Frucht- und Pflanzenextrakten und verleihe deinem Wasser erfrischenden Geschmack. Jetzt exklusiven Rabattcode einlösen auf www.waterdrop.de!\nEinmalig einlösbar bis 30.04.2026."
}
]
},
"normalPrize2": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/02_voucher+digital/PO_Voucher_waterdrop_2.webp"
},
{
"type": "text",
"style": "headline",
"text": "15 % Rabatt auf deine nächste waterdrop® Bestellung"
},
{
"type": "text",
"text": "Sichere dir 15 % Rabatt auf das gesamte waterdrop® Sortiment! Ob erfrischende Microdrinks mit natürlichen Frucht- & Pflanzenextrakten oder stylische Flaschen: Ohne Zucker, voller Geschmack – trinke im Handumdrehen mehr Wasser. Jetzt entdecken auf www.waterdrop.de!\nEinmalig einlösbar bis 30.04.2026."
}
]
},
"normalPrize3": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/02_voucher+digital/PO_Voucher_Blume2000_3.webp"
},
{
"type": "text",
"style": "headline",
"text": "17 % Oster-Rabatt auf Blumen von BLUME2000"
},
{
"type": "text",
"text": "Lass dein Zuhause zu Ostern aufblühen! Entdecke liebevoll gebundene Blumensträuße für dich oder deine Liebsten und alles, was die Garten- und Balkonsaison noch schöner macht. Verschenke Frühlingsmomente oder genieße sie selbst – mit deinem 17 % Rabatt.\nEinlösbar bis zum 19.04.2026."
}
]
},
"normalPrize4": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/02_voucher+digital/PO_Voucher_AboutYou_4.webp"
},
{
"type": "text",
"style": "headline",
"text": "12 % EXTRA Rabatt auf Deine neuen Frühlingsoutfits von ABOUT YOU"
},
{
"type": "text",
"text": "Finde Dein neues Outfit bei ABOUT YOU mit dem 12 % Gutschein und wähle aus über 600.000 Produkten von mehr als 3.000 Marken. Der Online-Shop steht für ein vielfältiges Angebot an hochwertiger Damen-, Herren- und Kindermode. Erlebe Dein persönliches Shopping-Abenteuer und entdecke die neuesten Outfit-Trends, um Deinen neuen Lieblingsstil zu finden.\nEinmalig einlösbar ab 50 € Mindestwarenwert bis einschließlich 30.04.2026."
}
]
},
"normalPrize5": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/02_voucher+digital/PO_Digital_SendASmile_5.webp"
},
{
"type": "text",
"style": "headline",
"text": "Kostenlose Karte von Send a Smile"
},
{
"type": "text",
"text": "Verschicke ein Lächeln per Post und überrasche einen deiner Liebsten mit einer individuell gestalteten Karte von Send a Smile.\nEinmalig einlösbar bis 31.12.2026."
}
]
},
"normalPrize6": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/02_voucher+digital/PO_Voucher_Merlin_Legoland_6.webp"
},
{
"type": "text",
"style": "headline",
"text": "Kauf ein Merlin Ticket und erhalte das zweite zum halben Preis!"
},
{
"type": "text",
"text": "Sichere dir jetzt dein zweites Tagesticket zum halben Preis für einen tollen Besuch im LEGOLAND® Deutschland Resort, LEGOLAND Billund Resort, Heide Park Resort, Gardaland Park, in allen teilnehmenden SEA LIFE, in the Dungeons, Madame Tussauds u. v. m.\nGültig bis Ende der Saison 2026 (Parks) bzw. 31.12.2026."
}
]
},
"normalPrize7": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/02_voucher+digital/PO_Voucher_Pixum_7.webp"
},
{
"type": "text",
"style": "headline",
"text": "10 € Rabatt bei Pixum – Deinem Online Fotoservice"
},
{
"type": "text",
"text": "Gestalte mit deinen Fotos einzigartige Erinnerungen – ideal auch als Geschenk – schnell und einfach mit der Pixum App.\nEinmalig einlösbar ab 50 € Mindestwarenwert bis einschließlich 31.10.2026."
}
]
},
"rafflePrize1": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/01_raffle/PO_Raffle_Fanta_TripToBrazil_1.webp"
},
{
"type": "text",
"style": "headline",
"text": "7‑tägige Brasilien Reise für 2 Personen"
},
{
"type": "text",
"text": "Fanta© schickt dich und eine Begleitperson auf eine 7‑tägige Brasilien Rundreise mit Stopps auf der Insel Ilha Grande, in Paraty sowie einem Aufenthalt in Rio de Janeiro."
}
]
},
"rafflePrize2": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/01_raffle/PO_Raffle_Sprite_SplashFestival_3.webp"
},
{
"type": "text",
"style": "headline",
"text": "Premium splash! Festival 2026 Wochenende für 4 Personen mit Sprite©"
},
{
"type": "text",
"text": "Gewinne mit Sprite© für dich und 3 deiner Freunde ein Premium‑Wochenende auf dem splash! Festival inkl. Premium‑Tickets und Camping."
}
]
},
"rafflePrize3": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/01_raffle/PO_Raffle_Fanta_TravelMerch_2.webp"
},
{
"type": "text",
"style": "headline",
"text": "Fanta© Travel Merch Paket"
},
{
"type": "text",
"text": "Gewinne mit Fanta© 1 von 10 Travel Merch Paketen bestehend aus einer Weekendtasche, einer Dokumententasche für Reisepass etc., einem Strandtuch, einer JBL GO Box und einer Powerbank mit Ventilator."
}
]
},
"rafflePrize4": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/07_prize-overlay/01_raffle/PO_Raffle_Sprite_FestivalMerch_4.webp"
},
{
"type": "text",
"style": "headline",
"text": "Sprite© Festival Merch Paket"
},
{
"type": "text",
"text": "Gewinne mit Sprite© 1 von 10 Festival Merch Paketen bestehend aus Bandana, LED Armband, Sonnenbrille, Powerbank und einer wiederverwendbaren Wasserflasche. Die perfekte Vorbereitung auf ein gelungenes Festival Wochenende."
}
]
}
},
"shared": {
"teaserHeadlineSection": {
"type": "container",
"items": [
{
"type": "headline",
"criteria": {
"audience": "notLoggedIn"
},
"headline": "Der Ostercountdown ist bald zurück!",
"afterHeadline": "28 Tage, 28 Deals. Registriere dich jetzt und spar schneller als die anderen."
},
{
"type": "headline",
"criteria": {
"audience": "loggedIn"
},
"headline": "Der Ostercountdown ist bald zurück!",
"afterHeadline": "28 Tage, 28 Deals. Sei schnell und sichere dir die tollsten Angebote."
}
]
},
"couponCalendarTeaserSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"criteria": {
"audience": "notLoggedIn"
},
"style": "headline",
"text": "Diese Deals kommen in großen Schritten:"
},
{
"type": "text",
"criteria": {
"audience": "loggedIn"
},
"style": "headline",
"text": "Sei schnell und schnapp dir diese Deals:"
},
{
"type": "text",
"criteria": {
"audience": "notLoggedIn"
},
"text": "Skipp die FOMO und registriere dich direkt für\n28 Tage Nonstop‑Deals. Hier ein kleiner Vorgeschmack, was dich erwartet."
},
{
"type": "text",
"criteria": {
"audience": "loggedIn"
},
"text": "Freu dich schon mal auf 28 Tage Nonstop‑Deals. Hier ein kleiner Vorgeschmack, was dich erwartet."
},
{
"reference": "couponCalendarOfTheWeek"
}
]
},
"couponCalendarMainSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Diese Deals sind Goals:"
},
{
"reference": "couponCalendarDescription"
},
{
"reference": "couponCalendarOfTheWeek"
}
]
},
"couponCalendarDescription": {
"type": "container",
"items": [
{
"type": "container",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "07.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionCouponDay"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "07.03.2026 00:00",
"endTime": "08.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionSpecialLoyaltyDay"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "10.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionCouponDay"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "10.03.2026 00:00",
"endTime": "11.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionSpecialLoyaltyDay"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "15.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionCouponDay"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "15.03.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionSpecialLoyaltyDay"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "28.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionCouponDay"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "28.03.2026 00:00",
"endTime": "29.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionSpecialLoyaltyDay"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"reference": "couponCalendarDescriptionCouponDay"
}
]
}
]
},
"couponCalendarDescriptionCouponDay": {
"type": "container",
"items": [
{
"reference": "couponCalendarDescriptionNotLoggedIn"
},
{
"reference": "couponCalendarDescriptionLoggedIn"
}
]
},
"couponCalendarDescriptionSpecialLoyaltyDay": {
"type": "container",
"items": [
{
"reference": "couponCalendarDescriptionNotLoggedIn"
},
{
"reference": "couponCalendarDescriptionNonLoyalty"
},
{
"reference": "couponCalendarDescriptionLoyalty"
}
]
},
"couponCalendarDescriptionNotLoggedIn": {
"type": "container",
"criteria": {
"audience": "notLoggedIn"
},
"items": [
{
"type": "text",
"text": "Bist du bereit? Dann registriere dich jetzt und sichere dir 28 Tage lang 28 schnelle Deals. Diese Woche sind diese Angebote unsere Renner:"
}
]
},
"couponCalendarDescriptionLoggedIn": {
"type": "container",
"criteria": {
"audience": "loggedIn"
},
"items": [
{
"type": "text",
"text": "Bist du ready? Dann renn jetzt los und sicher dir 28 Tage 28 schnelle Deals."
}
]
},
"couponCalendarDescriptionNonLoyalty": {
"type": "container",
"criteria": {
"audience": "nonLoyalty"
},
"items": [
{
"type": "text",
"text": "Aktiviere das McDonald’s Bonusprogramm und freu dich auf 28 Tage mit 28 schnellen Deals."
}
]
},
"couponCalendarDescriptionLoyalty": {
"type": "container",
"criteria": {
"audience": "loyalty"
},
"items": [
{
"type": "text",
"text": "Bist du ready? Dann renn jetzt los und sicher dir 28 Tage 28 schnelle Deals."
}
]
},
"couponCalendarOfTheWeek": {
"type": "container",
"items": [
{
"reference": "couponCalendarOfTheWeekTeaser"
},
{
"reference": "couponCalendarOfTheWeek1"
},
{
"reference": "couponCalendarOfTheWeek2"
},
{
"reference": "couponCalendarOfTheWeek3"
},
{
"reference": "couponCalendarOfTheWeek4"
}
]
},
"couponCalendarOfTheWeekTeaser": {
"type": "container",
"criteria": {
"startTime": "27.02.2026 00:00",
"endTime": "02.03.2026 00:00"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/01_teaser-phase/02_coupon-calendar/Coupon_Calendar_Sneakpeak.webp"
}
]
},
"couponCalendarOfTheWeek1": {
"type": "container",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "09.03.2026 00:00"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/03_coupon-calendar/Coupon_Calendar_Week1.webp"
},
{
"type": "button",
"style": "subtle",
"buttonTextColor": "#000000",
"url": "mcdmobileapp://externalURL/https://portal-prod-cdn.mcdonalds.de/campaigns/easter/highLightsEaster2026.html",
"text": "Zum Kalender",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
}
]
},
"couponCalendarOfTheWeek2": {
"type": "container",
"criteria": {
"startTime": "09.03.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/03_coupon-calendar/Coupon_Calendar_Week2.webp"
},
{
"type": "button",
"style": "subtle",
"buttonTextColor": "#000000",
"url": "mcdmobileapp://externalURL/https://portal-prod-cdn.mcdonalds.de/campaigns/easter/highLightsEaster2026.html",
"text": "Zum Kalender",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
}
]
},
"couponCalendarOfTheWeek3": {
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "23.03.2026 00:00"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/03_coupon-calendar/Coupon_Calendar_Week3.webp"
},
{
"type": "button",
"style": "subtle",
"buttonTextColor": "#000000",
"url": "mcdmobileapp://externalURL/https://portal-prod-cdn.mcdonalds.de/campaigns/easter/highLightsEaster2026.html",
"text": "Zum Kalender",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
}
]
},
"couponCalendarOfTheWeek4": {
"type": "container",
"criteria": {
"startTime": "23.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/03_coupon-calendar/Coupon_Calendar_Week4.webp"
},
{
"type": "button",
"style": "subtle",
"buttonTextColor": "#000000",
"url": "mcdmobileapp://externalURL/https://portal-prod-cdn.mcdonalds.de/campaigns/easter/highLightsEaster2026.html",
"text": "Zum Kalender",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
}
]
},
"aboutRaffleTeaserSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Der Run auf die Eier ist eröffnet:"
},
{
"type": "text",
"text": "Der Run auf die Eier ist bald eröffnet: Bald geht’s auf Eiersuche – schnell sein lohnt sich. Die ersten 10.000 User sichern sich 50 % auf den Deal des Tages**, alle anderen schnappen sich mit etwas Glück eine Extra‑Chance auf tolle Gewinne oder Rabattvoucher für Onlineshops."
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/05_game-kv/GameKV_Landscape.webp"
}
]
},
"aboutRaffleSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Der Run auf die Eier ist eröffnet:"
},
{
"reference": "aboutRaffleSectionDescription"
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/05_game-kv/GameKV_Landscape.webp"
},
{
"type": "button",
"style": "normal",
"text": "Zum Game",
"url": "identifier://raffle"
}
]
},
"aboutRaffleSectionDescription": {
"type": "container",
"items": [
{
"type": "container",
"criteria": {
"startTime": "27.02.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"items": [
{
"reference": "aboutRaffleSectionDescriptionTwoStars"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "23.03.2026 00:00"
},
"items": [
{
"reference": "aboutRaffleSectionDescriptionOneStar"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "23.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"reference": "aboutRaffleSectionDescriptionTwoStars"
}
]
}
]
},
"aboutRaffleSectionDescriptionOneStar": {
"type": "text",
"text": "Geh jetzt im Game auf Eiersuche – schnell sein lohnt sich. Die ersten 10.000 User sichern sich 50 % auf den Deal des Tages*, alle anderen schnappen sich mit etwas Glück eine Extra‑Chance auf tolle Gewinne oder Rabattvoucher für Onlineshops."
},
"aboutRaffleSectionDescriptionTwoStars": {
"type": "text",
"text": "Geh jetzt im Game auf Eiersuche – schnell sein lohnt sich. Die ersten 10.000 User sichern sich 50 % auf den Deal des Tages**, alle anderen schnappen sich mit etwas Glück eine Extra‑Chance auf tolle Gewinne oder Rabattvoucher für Onlineshops."
},
"prizesSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Noch mehr schnelle Gewinne:"
},
{
"type": "text",
"text": "Sicher dir mit etwas Glück tolle Rabattvoucher oder digitale Preise – zum Beispiel von waterdrop® oder BLUME2000."
},
{
"reference": "prizesSlider"
}
]
},
"prizesSlider": {
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/02_voucher+digital/PS_Digital_waterdrop_Probierpaket_1.webp",
"description": "Mehr Infos",
"url": "overlay://normalPrize1"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/02_voucher+digital/PS_Voucher_waterdrop_2.webp",
"description": "Mehr Infos",
"url": "overlay://normalPrize2"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/02_voucher+digital/PS_Voucher_Blume2000_3.webp",
"description": "Mehr Infos",
"url": "overlay://normalPrize3"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/02_voucher+digital/PS_Voucher_AboutYou_4.webp",
"description": "Mehr Infos",
"url": "overlay://normalPrize4"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/02_voucher+digital/PS_Digital_SendASmile_5.webp",
"description": "Mehr Infos",
"url": "overlay://normalPrize5"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/02_voucher+digital/PS_Voucher_Merlin_Legoland_6.webp",
"description": "Mehr Infos",
"url": "overlay://normalPrize6"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/02_voucher+digital/PS_Voucher_Pixum_7.webp",
"description": "Mehr Infos",
"url": "overlay://normalPrize7"
}
]
},
"rafflePrizesSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Diese rasanten Preise\nwarten auf dich:"
},
{
"type": "text",
"text": "Dieses Jahr kannst du dir mit etwas Glück atemlos gute Preise wie zum Beispiel eine Reise nach Brasilien oder einen Festivalbesuch sichern. Also, worauf wartest du noch?"
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/01_raffle/PS_Raffle_Fanta_TripToBrazil_1.webp",
"description": "Mehr Infos",
"url": "overlay://rafflePrize1"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/01_raffle/PS_Raffle_Sprite_SplashFestival_3.webp",
"description": "Mehr Infos",
"url": "overlay://rafflePrize2"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/01_raffle/PS_Raffle_Fanta_TravelMerch_2.webp",
"description": "Mehr Infos",
"url": "overlay://rafflePrize3"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/01_MLP/02_regular-phase/06_prize-slider/01_raffle/PS_Raffle_Sprite_FestivalMerch_4.webp",
"description": "Mehr Infos",
"url": "overlay://rafflePrize4"
}
]
}
]
},
"mainContent": {
"type": "container",
"items": [
{
"reference": "couponOfTheDay"
},
{
"reference": "couponCalendarMainSection"
},
{
"reference": "aboutRaffleSection"
},
{
"reference": "rafflePrizesSection"
},
{
"reference": "prizesSection"
},
{
"reference": "footerMainLandingPage"
}
]
},
"couponOfTheDay": {
"type": "container",
"items": [
{
"reference": "couponOfTheDay0203"
},
{
"reference": "couponOfTheDay0303"
},
{
"reference": "couponOfTheDay0403"
},
{
"reference": "couponOfTheDay0503"
},
{
"reference": "couponOfTheDay0603"
},
{
"reference": "couponOfTheDay0703"
},
{
"reference": "couponOfTheDay0803"
},
{
"reference": "couponOfTheDay0903"
},
{
"reference": "couponOfTheDay1003"
},
{
"reference": "couponOfTheDay1103"
},
{
"reference": "couponOfTheDay1203"
},
{
"reference": "couponOfTheDay1303"
},
{
"reference": "couponOfTheDay1403"
},
{
"reference": "couponOfTheDay1503"
},
{
"reference": "couponOfTheDay1603"
},
{
"reference": "couponOfTheDay1703"
},
{
"reference": "couponOfTheDay1803"
},
{
"reference": "couponOfTheDay1903"
},
{
"reference": "couponOfTheDay2003"
},
{
"reference": "couponOfTheDay2103"
},
{
"reference": "couponOfTheDay2203"
},
{
"reference": "couponOfTheDay2303"
},
{
"reference": "couponOfTheDay2403"
},
{
"reference": "couponOfTheDay2503"
},
{
"reference": "couponOfTheDay2603"
},
{
"reference": "couponOfTheDay2703"
},
{
"reference": "couponOfTheDay2803"
},
{
"reference": "couponOfTheDay2903"
}
]
},
"couponOfTheDay0203": {
"type": "container",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "03.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054890",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Chicken Big Mac®"
}
]
},
"couponOfTheDay0303": {
"type": "container",
"criteria": {
"startTime": "03.03.2026 00:00",
"endTime": "04.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054901",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "McChicken® Classic"
}
]
},
"couponOfTheDay0403": {
"type": "container",
"criteria": {
"startTime": "04.03.2026 00:00",
"endTime": "05.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054910",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Pommes Frites Mittel"
}
]
},
"couponOfTheDay0503": {
"type": "container",
"criteria": {
"startTime": "05.03.2026 00:00",
"endTime": "06.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054896",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "McCrispy®"
}
]
},
"couponOfTheDay0603": {
"type": "container",
"criteria": {
"startTime": "06.03.2026 00:00",
"endTime": "07.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054909",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Doppelpack mit Cheez-it®"
}
]
},
"couponOfTheDay0703": {
"type": "container",
"criteria": {
"startTime": "07.03.2026 00:00",
"endTime": "08.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"reference": "joinLoyaltyButton"
},
{
"type": "button",
"criteria": {
"audience": "loyalty"
},
"style": "highlight",
"text": "Jetzt Punkte holen",
"url": "mcdmobileapp://loyaltyDashboard",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "500 Extra‑Punkte auf deine Bestellung ab 3 Euro"
}
]
},
"couponOfTheDay0803": {
"type": "container",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "09.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054897",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "20er Nuggets nach Wahl"
}
]
},
"couponOfTheDay0903": {
"type": "container",
"criteria": {
"startTime": "09.03.2026 00:00",
"endTime": "10.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054892",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Zwei Klassiker nach Wahl"
}
]
},
"couponOfTheDay1003": {
"type": "container",
"criteria": {
"startTime": "10.03.2026 00:00",
"endTime": "11.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"reference": "joinLoyaltyButton"
},
{
"type": "button",
"criteria": {
"audience": "loyalty"
},
"style": "highlight",
"text": "Jetzt holen",
"url": "mcdmobileapp://loyaltyDashboard",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Exklusives Apfeltaschen Duschgel"
}
]
},
"couponOfTheDay1103": {
"type": "container",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "12.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054855",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Gratis 0,25l Softdrink"
}
]
},
"couponOfTheDay1203": {
"type": "container",
"criteria": {
"startTime": "12.03.2026 00:00",
"endTime": "13.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054902",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "McChicken® Classic"
}
]
},
"couponOfTheDay1303": {
"type": "container",
"criteria": {
"startTime": "13.03.2026 00:00",
"endTime": "14.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054907",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Doppelpack und Fanta Tutti Frutti"
}
]
},
"couponOfTheDay1403": {
"type": "container",
"criteria": {
"startTime": "14.03.2026 00:00",
"endTime": "15.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054906",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "6er Nuggets nach Wahl"
}
]
},
"couponOfTheDay1503": {
"type": "container",
"criteria": {
"startTime": "15.03.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"reference": "joinLoyaltyButton"
},
{
"type": "button",
"criteria": {
"audience": "loyalty"
},
"style": "highlight",
"text": "Jetzt Punkte holen",
"url": "mcdmobileapp://loyaltyDashboard",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "500 Extra‑Punkte auf deine Bestellung ab 3 Euro"
}
]
},
"couponOfTheDay1603": {
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "17.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054899",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "2 Cheese- oder Chickenburger"
}
]
},
"couponOfTheDay1703": {
"type": "container",
"criteria": {
"startTime": "17.03.2026 00:00",
"endTime": "18.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054900",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "McMenü®, 6er Nuggets nach Wahl und gratis Fanny Bag"
}
]
},
"couponOfTheDay1803": {
"type": "container",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "19.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054911",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Pommes Frites Mittel"
}
]
},
"couponOfTheDay1903": {
"type": "container",
"criteria": {
"startTime": "19.03.2026 00:00",
"endTime": "20.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054982",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Zwei Klassiker nach Wahl"
}
]
},
"couponOfTheDay2003": {
"type": "container",
"criteria": {
"startTime": "20.03.2026 00:00",
"endTime": "21.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054903",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "McChicken® Classic"
}
]
},
"couponOfTheDay2103": {
"type": "container",
"criteria": {
"startTime": "21.03.2026 00:00",
"endTime": "22.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054908",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Doppelpack und Sprite Chill"
}
]
},
"couponOfTheDay2203": {
"type": "container",
"criteria": {
"startTime": "22.03.2026 00:00",
"endTime": "23.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054894",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "McFlurry®"
}
]
},
"couponOfTheDay2303": {
"type": "container",
"criteria": {
"startTime": "23.03.2026 00:00",
"endTime": "24.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054891",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Chicken Big Mac®"
}
]
},
"couponOfTheDay2403": {
"type": "container",
"criteria": {
"startTime": "24.03.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054889",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "Gratis 0,25l Softdrink"
}
]
},
"couponOfTheDay2503": {
"type": "container",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "26.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054905",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "6er Nuggets nach Wahl"
}
]
},
"couponOfTheDay2603": {
"type": "container",
"criteria": {
"startTime": "26.03.2026 00:00",
"endTime": "27.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054904",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "McChicken® Classsic"
}
]
},
"couponOfTheDay2703": {
"type": "container",
"criteria": {
"startTime": "27.03.2026 00:00",
"endTime": "28.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054895",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "McFlurry®"
}
]
},
"couponOfTheDay2803": {
"type": "container",
"criteria": {
"startTime": "28.03.2026 00:00",
"endTime": "29.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"reference": "joinLoyaltyButton"
},
{
"type": "button",
"criteria": {
"audience": "loyalty"
},
"style": "highlight",
"text": "Jetzt Punkte holen",
"url": "mcdmobileapp://loyaltyDashboard",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "500 Extra‑Punkte auf deine Bestellung ab 3 Euro"
}
]
},
"couponOfTheDay2903": {
"type": "container",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"reference": "registerButton"
},
{
"type": "button",
"criteria": {
"audience": "loggedIn"
},
"style": "highlight",
"text": "Zum Coupon",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054898",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
{
"type": "headline",
"beforeHeadline": "Deal des Tages",
"headline": "20er Nuggets nach Wahl"
}
]
},
"raffleTeaserContentCouponDay": {
"type": "container",
"items": [
{
"reference": "raffleTeaserOfTheDayCoupon"
},
{
"reference": "showAllPrizesButtonTopSpacer"
},
{
"reference": "showAllPrizesButton"
},
{
"reference": "raffleTutorialSection"
},
{
"reference": "raffleDealOfTheDaySection"
},
{
"reference": "rafflePrizesSection"
},
{
"reference": "prizesSection"
},
{
"reference": "couponCalendarRaffleSection"
},
{
"reference": "faqSection"
},
{
"reference": "footerRaffle"
}
]
},
"raffleTeaserContentSpecialLoyaltyDay": {
"type": "container",
"items": [
{
"reference": "raffleTeaserOfTheDaySpecialLoyalty"
},
{
"reference": "showAllPrizesButtonTopSpacer"
},
{
"reference": "showAllPrizesButton"
},
{
"reference": "raffleTutorialSection"
},
{
"reference": "rafflePrizesSection"
},
{
"reference": "prizesSection"
},
{
"reference": "couponCalendarRaffleSection"
},
{
"reference": "faqSection"
},
{
"reference": "footerRaffle"
}
]
},
"raffleTeaserContentLastDay": {
"type": "container",
"items": [
{
"reference": "raffleTeaserOfTheLastDay"
},
{
"reference": "showAllPrizesButtonTopSpacer"
},
{
"reference": "showAllPrizesButton"
},
{
"reference": "raffleTutorialSection"
},
{
"reference": "raffleDealOfTheDaySection"
},
{
"reference": "rafflePrizesSection"
},
{
"reference": "prizesSection"
},
{
"reference": "couponCalendarRaffleSection"
},
{
"reference": "faqSection"
},
{
"reference": "footerRaffle"
}
]
},
"raffleTeaserOfTheDayCoupon": {
"type": "container",
"items": [
{
"reference": "registerButton"
},
{
"type": "headline",
"criteria": {
"audience": "notLoggedIn"
},
"headline": "50 % Rabatt auf den Deal des Tages sichern",
"afterHeadline": "Registriere dich jetzt schnell und aktiviere dein Bonusprogramm. Wenn der Countdown abgelaufen ist, hast du die Chance: Finde als einer der ersten 10.000 User das versteckte Ei im Game und sichere dir somit 50 % auf den Deal des Tages!\n\nSolltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
},
{
"reference": "joinLoyaltyButton"
},
{
"type": "headline",
"criteria": {
"audience": "nonLoyalty"
},
"headline": "50 % Rabatt auf den Deal des Tages sichern",
"afterHeadline": "Jetzt das Bonusprogramm aktivieren, nach Ablauf des Countdowns als einer der ersten 10.000 User das versteckte Ei im Game finden und somit 50 % auf den Deal des Tages sichern!\n\nSolltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
},
{
"type": "headline",
"criteria": {
"audience": "loyalty"
},
"headline": "50 % Rabatt auf den Deal des Tages sichern",
"afterHeadline": "Finde nach Ablauf des Countdowns als einer der ersten 10.000 User das versteckte Ei im Game und sichere dir somit 50 % auf den Deal des Tages!\n\nSolltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
}
]
},
"raffleTeaserOfTheDaySpecialLoyalty": {
"type": "container",
"items": [
{
"reference": "registerButton"
},
{
"type": "headline",
"criteria": {
"audience": "notLoggedIn"
},
"headline": "Eieiei – so viele tolle Preise!",
"afterHeadline": "Registriere dich jetzt schnell und aktiviere dein Bonusprogramm. Wenn der Countdown abgelaufen ist, hast du die Chance auf tolle Gewinne.\n\nSolltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
},
{
"reference": "joinLoyaltyButton"
},
{
"type": "headline",
"criteria": {
"audience": "nonLoyalty"
},
"headline": "Eieiei – so viele tolle Preise!",
"afterHeadline": "Aktiviere jetzt schnell dein Bonusprogramm. Wenn der Countdown abgelaufen ist, hast du die Chance auf tolle Gewinne.\n\nSolltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
},
{
"type": "headline",
"criteria": {
"audience": "loyalty"
},
"headline": "Eieiei – so viele tolle Preise!",
"afterHeadline": "Wenn der Countdown abgelaufen ist, hast du die Chance auf tolle Preise. Bist du bereit?\n\nSolltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
}
]
},
"raffleTeaserOfTheLastDay": {
"type": "container",
"items": [
{
"reference": "registerButton"
},
{
"type": "headline",
"criteria": {
"audience": "notLoggedIn"
},
"headline": "Finaler Sprint:\n50 % Rabatt auf den Deal des Tages sichern",
"afterHeadline": "Registriere dich nur noch heute und aktiviere dein Bonusprogramm. Wenn der Countdown abgelaufen ist, hast du die Chance: Finde als einer der ersten 10.000 User das versteckte Ei im Game und sichere dir somit 50 % auf den Deal des Tages!\n\nSolltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
},
{
"reference": "joinLoyaltyButton"
},
{
"type": "headline",
"criteria": {
"audience": "nonLoyalty"
},
"headline": "Finaler Sprint:\n50 % Rabatt auf den Deal des Tages sichern",
"afterHeadline": "Nur noch heute das Bonusprogramm aktivieren, nach Ablauf des Countdowns als einer der ersten 10.000 User das versteckte Ei im Game finden und somit 50 % auf den Deal des Tages sichern!\n\nSolltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
},
{
"type": "headline",
"criteria": {
"audience": "loyalty"
},
"headline": "Finaler Sprint:\n50 % Rabatt auf den Deal des Tages sichern",
"afterHeadline": "Solltest du das Spiel nach Ende des Countdowns nicht sehen, lade die App einfach einmal neu."
}
]
},
"raffleTutorialSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Ab zur wilden Eiersuche!"
},
{
"type": "text",
"text": "So spielst du los:"
},
{
"reference": "raffleTutorialSectionImageCouponDays"
},
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDays"
},
{
"reference": "tnc"
}
]
},
"raffleTutorialSectionImageCouponDays": {
"type": "container",
"items": [
{
"reference": "raffleTutorialSectionImageCouponDay1"
},
{
"reference": "raffleTutorialSectionImageCouponDay2"
},
{
"reference": "raffleTutorialSectionImageCouponDay3"
},
{
"reference": "raffleTutorialSectionImageCouponDay4"
},
{
"reference": "raffleTutorialSectionImageCouponDay5"
}
]
},
"raffleTutorialSectionImageCouponDay1": {
"type": "container",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "07.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageCouponDaysContent"
}
]
},
"raffleTutorialSectionImageCouponDay2": {
"type": "container",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "10.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageCouponDaysContent"
}
]
},
"raffleTutorialSectionImageCouponDay3": {
"type": "container",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "15.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageCouponDaysContent"
}
]
},
"raffleTutorialSectionImageCouponDay4": {
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "28.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageCouponDaysContent"
}
]
},
"raffleTutorialSectionImageCouponDay5": {
"type": "container",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageCouponDaysContent"
}
]
},
"raffleTutorialSectionImageCouponDaysContent": {
"type": "container",
"items": [
{
"type": "image",
"criteria": {
"audience": "notLoggedIn"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/02_tutorial/Tutorial_non-registered.webp"
},
{
"type": "image",
"criteria": {
"audience": "nonLoyalty"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/02_tutorial/Tutorial_non-loyalty.webp"
},
{
"type": "image",
"criteria": {
"audience": "loyalty"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/02_tutorial/Tutorial_registered.webp"
}
]
},
"raffleTutorialSectionImageSpecialLoyaltyDays": {
"type": "container",
"items": [
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDay1"
},
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDay2"
},
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDay3"
},
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDay4"
}
]
},
"raffleTutorialSectionImageSpecialLoyaltyDay1": {
"type": "container",
"criteria": {
"startTime": "07.03.2026 00:00",
"endTime": "08.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDaysContent"
}
]
},
"raffleTutorialSectionImageSpecialLoyaltyDay2": {
"type": "container",
"criteria": {
"startTime": "10.03.2026 00:00",
"endTime": "11.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDaysContent"
}
]
},
"raffleTutorialSectionImageSpecialLoyaltyDay3": {
"type": "container",
"criteria": {
"startTime": "15.03.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDaysContent"
}
]
},
"raffleTutorialSectionImageSpecialLoyaltyDay4": {
"type": "container",
"criteria": {
"startTime": "28.03.2026 00:00",
"endTime": "29.03.2026 00:00"
},
"items": [
{
"reference": "raffleTutorialSectionImageSpecialLoyaltyDaysContent"
}
]
},
"raffleTutorialSectionImageSpecialLoyaltyDaysContent": {
"type": "container",
"items": [
{
"type": "image",
"criteria": {
"audience": "notLoggedIn"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/02_tutorial/Tutorial_Special-Case_non-registered.webp"
},
{
"type": "image",
"criteria": {
"audience": "nonLoyalty"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/02_tutorial/Tutorial_Special-Case_non-loyalty.webp"
},
{
"type": "image",
"criteria": {
"audience": "loyalty"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/02_tutorial/Tutorial_Special-Case_registered.webp"
}
]
},
"raffleDealOfTheDaySection": {
"type": "container",
"items": [
{
"reference": "raffleDealOfTheDaySection1"
},
{
"reference": "raffleDealOfTheDaySection2"
},
{
"reference": "raffleDealOfTheDaySection3"
},
{
"reference": "raffleDealOfTheDaySection4"
},
{
"reference": "raffleDealOfTheDaySection5"
}
]
},
"raffleDealOfTheDaySection1": {
"type": "container",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "07.03.2026 00:00"
},
"items": [
{
"reference": "raffleDealOfTheDaySectionContent"
}
]
},
"raffleDealOfTheDaySection2": {
"type": "container",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "10.03.2026 00:00"
},
"items": [
{
"reference": "raffleDealOfTheDaySectionContent"
}
]
},
"raffleDealOfTheDaySection3": {
"type": "container",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "15.03.2026 00:00"
},
"items": [
{
"reference": "raffleDealOfTheDaySectionContent"
}
]
},
"raffleDealOfTheDaySection4": {
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "28.03.2026 00:00"
},
"items": [
{
"reference": "raffleDealOfTheDaySectionContent"
}
]
},
"raffleDealOfTheDaySection5": {
"type": "container",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"reference": "raffleDealOfTheDaySectionContent"
}
]
},
"raffleDealOfTheDaySectionContent": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Deal des Tages"
},
{
"type": "text",
"text": "Sei unter den ersten 10.000 Usern und sichere dir einen zusätzlichen Coupon für den Deal des Tages mit 50 % Rabatt."
},
{
"reference": "raffleDealOfTheDayImage0203"
},
{
"reference": "raffleDealOfTheDayImage0303"
},
{
"reference": "raffleDealOfTheDayImage0403"
},
{
"reference": "raffleDealOfTheDayImage0503"
},
{
"reference": "raffleDealOfTheDayImage0603"
},
{
"reference": "raffleDealOfTheDayImage0803"
},
{
"reference": "raffleDealOfTheDayImage0903"
},
{
"reference": "raffleDealOfTheDayImage1103"
},
{
"reference": "raffleDealOfTheDayImage1203"
},
{
"reference": "raffleDealOfTheDayImage1303"
},
{
"reference": "raffleDealOfTheDayImage1403"
},
{
"reference": "raffleDealOfTheDayImage1603"
},
{
"reference": "raffleDealOfTheDayImage1703"
},
{
"reference": "raffleDealOfTheDayImage1803"
},
{
"reference": "raffleDealOfTheDayImage1903"
},
{
"reference": "raffleDealOfTheDayImage2003"
},
{
"reference": "raffleDealOfTheDayImage2103"
},
{
"reference": "raffleDealOfTheDayImage2203"
},
{
"reference": "raffleDealOfTheDayImage2303"
},
{
"reference": "raffleDealOfTheDayImage2403"
},
{
"reference": "raffleDealOfTheDayImage2503"
},
{
"reference": "raffleDealOfTheDayImage2603"
},
{
"reference": "raffleDealOfTheDayImage2703"
},
{
"reference": "raffleDealOfTheDayImage2903"
}
]
},
"raffleDealOfTheDayImage0203": {
"type": "image",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "03.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W1_C1_CBM.webp"
},
"raffleDealOfTheDayImage0303": {
"type": "image",
"criteria": {
"startTime": "03.03.2026 00:00",
"endTime": "04.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W1_C2_McChicken.webp"
},
"raffleDealOfTheDayImage0403": {
"type": "image",
"criteria": {
"startTime": "04.03.2026 00:00",
"endTime": "05.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W1_C3_PommesFrites.webp"
},
"raffleDealOfTheDayImage0503": {
"type": "image",
"criteria": {
"startTime": "05.03.2026 00:00",
"endTime": "06.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W1_C4_McCrispy.webp"
},
"raffleDealOfTheDayImage0603": {
"type": "image",
"criteria": {
"startTime": "06.03.2026 00:00",
"endTime": "07.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W1_C5_Doppelpack+Cheez-it.webp"
},
"raffleDealOfTheDayImage0803": {
"type": "image",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "09.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W1_C7_20CMN.webp"
},
"raffleDealOfTheDayImage0903": {
"type": "image",
"criteria": {
"startTime": "09.03.2026 00:00",
"endTime": "10.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W2_C1_BigMac.webp"
},
"raffleDealOfTheDayImage1103": {
"type": "image",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "12.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W2_C3_FreeSoftdrink_500ml.webp"
},
"raffleDealOfTheDayImage1203": {
"type": "image",
"criteria": {
"startTime": "12.03.2026 00:00",
"endTime": "13.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W2_C4_McChicken.webp"
},
"raffleDealOfTheDayImage1303": {
"type": "image",
"criteria": {
"startTime": "13.03.2026 00:00",
"endTime": "14.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W2_C5_Doppelpack+FantaCan.webp"
},
"raffleDealOfTheDayImage1403": {
"type": "image",
"criteria": {
"startTime": "14.03.2026 00:00",
"endTime": "15.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W2_C6_6CMNn.webp"
},
"raffleDealOfTheDayImage1603": {
"type": "image",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "17.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W3_C1_2Cheese_2Chickenburger.webp"
},
"raffleDealOfTheDayImage1703": {
"type": "image",
"criteria": {
"startTime": "17.03.2026 00:00",
"endTime": "18.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W3_C2_McMenu+6CMN+FannyBag.webp"
},
"raffleDealOfTheDayImage1803": {
"type": "image",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "19.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W1_C3_PommesFrites.webp"
},
"raffleDealOfTheDayImage1903": {
"type": "image",
"criteria": {
"startTime": "19.03.2026 00:00",
"endTime": "20.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W3_C4_2Klassiker.webp"
},
"raffleDealOfTheDayImage2003": {
"type": "image",
"criteria": {
"startTime": "20.03.2026 00:00",
"endTime": "21.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W3_C5_McChicken.webp"
},
"raffleDealOfTheDayImage2103": {
"type": "image",
"criteria": {
"startTime": "21.03.2026 00:00",
"endTime": "22.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W3_C6_Doppelpack+SpriteCan.webp"
},
"raffleDealOfTheDayImage2203": {
"type": "image",
"criteria": {
"startTime": "22.03.2026 00:00",
"endTime": "23.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W3_C7_McFlurry.webp"
},
"raffleDealOfTheDayImage2303": {
"type": "image",
"criteria": {
"startTime": "23.03.2026 00:00",
"endTime": "24.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W4_C1_CBM.webp"
},
"raffleDealOfTheDayImage2403": {
"type": "image",
"criteria": {
"startTime": "24.03.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W4_C2_FreeSoftdrink_500ml.webp"
},
"raffleDealOfTheDayImage2503": {
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "26.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W4_C3_6CMN.webp"
},
"raffleDealOfTheDayImage2603": {
"type": "image",
"criteria": {
"startTime": "26.03.2026 00:00",
"endTime": "27.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W4_C4_McChicken.webp"
},
"raffleDealOfTheDayImage2703": {
"type": "image",
"criteria": {
"startTime": "27.03.2026 00:00",
"endTime": "28.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W4_C5_McFlurry.webp"
},
"raffleDealOfTheDayImage2903": {
"type": "image",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/03_DOTD-50/DOTD50_W4_C7_20CMN.webp"
},
"couponCalendarRaffleSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Diese Deals sind den Run wert."
},
{
"type": "text",
"text": "28 Deals an 28 Tagen. Worauf wartest du noch? Lauf los und hol sie dir alle. Früh dran sein lohnt sich!"
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/01_before-daily-play/04_coupon-preview-backtoMLP/Coupon_Preview_BackToMLP.webp"
},
{
"type": "button",
"style": "normal",
"url": "mcdmobileapp://campaign/easter2026/main",
"text": "Zurück zum Deal des Tages"
}
]
},
"faqSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "FAQs"
},
{
"type": "list",
"values": [
{
"title": "1. Worum handelt es sich bei der Promotion?",
"text": "Bei der Promotion „Der MyMcDonald’s Ostercountdown“ gibt es täglich wechselnde Angebote in der McDonald’s App. Die Angebote sind nur einmalig am jeweiligen Tag einlösbar und ausschließlich für registrierte App‑User.\n\nZudem gibt es über die Teilnahme an der Eiersuche in der App, die Chance 50 % auf den Deal des Tages oder attraktive Preise zu gewinnen.",
"textAlignment": "left"
},
{
"title": "2. Wo findet der Gast die Coupons der Promotion?",
"text": "Die Tagesangebote finden registrierte App‑User in der McDonald’s App. Alle Coupons sind mit einem QR‑Code versehen und müssen eingescannt werden (am Kiosk, McDrive® oder an der Kasse), damit der Gast das Produkt erhält. Die Einlösung im Rahmen des Mobilen Bestellens und Bezahlens ist ebenfalls möglich.",
"textAlignment": "left"
},
{
"title": "3. In welchem Zeitraum läuft die Promotion?",
"text": "Die Tagesangebote des MyMcDonald’s Ostercountdowns gibt es im Zeitraum vom 02.03.26, 00:00 Uhr bis 29.03.26, 23:59 Uhr.",
"textAlignment": "left"
},
{
"title": "4. Wie oft sind die einzelnen Tagesangebote im Rahmen der Promotion einlösbar?",
"text": "Jeder Coupon ist nur einmal pro Tag über die App einlösbar.",
"textAlignment": "left"
},
{
"title": "5. Wieso konnte der Gast in einem bestimmten Restaurant kein Tagesangebot erhalten?",
"text": "Unsere Restaurants werden größtenteils von Franchise‑Nehmern*innen als Partner von McDonald’s Deutschland betrieben. Sie können als selbstständige Unternehmer individuell entscheiden, ob sie an der Aktion teilnehmen oder nicht. In diesem Fall müssen Sie auch keine Coupons einlösen.",
"textAlignment": "left"
},
{
"title": "6. Kann der Gast die Tagesangebote auch am digitalen Bestellterminal einlösen? Wenn ja, wie?",
"text": "Alle Coupons können am Kiosk durch Scannen des QR‑Codes oder Eingabe des entsprechenden Codes eingelöst werden. Die Coupons sind einmalig nur für registrierte App‑User verfügbar.",
"textAlignment": "left"
},
{
"title": "7. Sind die Coupons auch am McDrive® einlösbar?",
"text": "Ja, die jeweiligen Tagesangebote sind auch am McDrive® einlösbar, jedoch wie immer nur mit der App.",
"textAlignment": "left"
},
{
"title": "8. Bekommt der Gast die Coupons auch, wenn er den McDonald’s Lieferdienst nutzt?",
"text": "Nein, die Coupons sind nur per App in unseren Restaurants vor Ort einlösbar.",
"textAlignment": "left"
},
{
"title": "9. Wird in der Werbung nur ein bestimmter Gutscheintag berücksichtigt und beworben?",
"text": "Nein, es werden Beispielangebote beworben sowie die jeweiligen Angebotstage (z. B. Chicken Big Mac für 2 €, Angebot gültig am 02.03.26, 23.03.26).",
"textAlignment": "left"
},
{
"title": "10. Muss ich etwas bestellen, um die gratis Produkte zu erhalten?",
"text": "Die Fanny Bag und die Fanta/Sprite Dosen werden ausschließlich in Kombination mit einem Doppelpack Menü Coupon für 12,99 € angeboten. Hierbei muss der jeweilige Coupon eingelöst werden. Das Apfeltasche Duschgel kann nur für 500 Bonuspunkte eingelöst werden. Hat der Gast nicht genug Punkte, kann der Artikel nicht bestellt werden. Die „Coca‑Cola® Getränk gratis“‑Angebote am 11.03.26 und 24.03.26 gibt es als Coupon in der App.",
"textAlignment": "left"
},
{
"title": "11. Ab wie viel Uhr ist der jeweilige Tagescoupon verfügbar?",
"text": "Jeder Tagescoupon ist von 00:00 bis 23:59 Uhr in der App verfügbar und pro App‑User einmalig am jeweiligen Tag einlösbar. Ausgenommen sind teilweise die jeweiligen Frühstückszeiten des Restaurants (je nach Coupon).",
"textAlignment": "left"
},
{
"title": "12. Können die Coupons auch im Rahmen von Mobiles Bestellen und Bezahlen eingelöst werden?",
"text": "Ja, eine Einlösung im Rahmen des Mobilen Bestellens und Bezahlens ist möglich.",
"textAlignment": "left"
},
{
"title": "13. Wie erhalte ich die 500 Bonuspunkte?",
"text": "Die Bonuskampagne kann jeweils an den Aktionstagen, an denen es die Bonuspunkte gibt, vom Gast aktiviert werden. Im Anschluss erhält er 500 Extrapunkte für eine Bestellung ab 3 €. Die Punkte sind nur für Gäste verfügbar, die am McDonald‘s Bonusprogramm teilnehmen.",
"textAlignment": "left"
},
{
"title": "14. Wie funktioniert das Spiel, also die Ostereiersuche in der App und wie oft kann ich am Tag spielen?",
"text": "Pünktlich zum Ende des Countdowns wird das Spiel freigeschaltet. Der Spieler muss im Wimmelbild das rote McDonald‘s Ei finden und kann sich dadurch 50 % auf den Tagescoupon oder andere tolle Preise sichern. Das Spiel kann 1x pro Tag gespielt werden.",
"textAlignment": "left"
},
{
"title": "15. Welche Preise können in der App gewonnen werden?",
"text": "Die 10.000 ersten User gewinnen 50 % auf den Tagescoupon (z. B. Chicken Big Mac für 1,00 € statt 2,00 €).\n\nAusgenommen hiervon sind Tage, an denen es Bonuspunkte und das Apfeltasche Duschgel gibt. An Tagen, an denen es die „Coca‑Cola® Getränk gratis“‑Angebote gibt, wird dem Gewinner 0,5l statt 0,25l ausgegeben.\n\nAlle weiteren Teilnehmer erhalten Rabatt‑Voucher und/oder digitale Preise (z. B. von BLUME2000 oder waterdrop®) oder landen im Lostopf. Der Spieler erhöht seine Gewinnchance, je öfter er im Lostopf landet.\n\nFür die Preise im Lostopf kooperieren wir mit Coca‑Cola®. Zu gewinnen gibt es 1x 7‑tägige Reise nach Brasilien für 2 Personen von Fanta©, 1x premium splash! Festival 2026 Wochenende für 4 Personen mit Sprite©, 10x Fanta© Travel Merch Paket und 10x Sprite© Festival Merch Paket.",
"textAlignment": "left"
},
{
"title": "16. Woher weiß ich, ob ich etwas gewonnen habe?",
"text": "Die Gewinner der 50 %‑Rabatt‑Tagescoupons, Rabatt‑Voucher und digitalen Preise können diese direkt auf der Gewinn‑Übersicht einsehen. Der 50 %‑Rabatt‑Tagescoupon ist ebenfalls in der Coupon‑Section zu finden.\n\nDie Gewinner der Preise von Coca‑Cola® werden nach dem Gewinnspiel per E‑Mail an die Adresse benachrichtigt, mit der sie in der McDonald‘s App angemeldet sind.",
"textAlignment": "left"
},
{
"title": "17. Wie funktioniert der Countdown?",
"text": "Der Countdown läuft jeden Tag zu unterschiedlichen Uhrzeiten nach unten. Sobald der Countdown abgelaufen ist, wird das Spiel freigeschaltet. Wenn ein 50 %‑Rabatt‑Tagescoupon gewonnen wird, kann dieser ab Zeitpunkt des Gewinns bis 23:59 Uhr des gleichen Tages eingelöst werden.",
"textAlignment": "left"
},
{
"title": "18. Wie funktioniert die Eiersammlung? ",
"text": "Für jedes Spiel, an dem du teilnimmst, erhältst du ein Ei. Insgesamt kannst du bis zu 5 Eier sammeln. Beim 3. und beim 5. Ei wartet jeweils eine tolle Überraschung auf dich.",
"textAlignment": "left"
}
]
}
]
},
"raffleNotLoggedIn": {
"type": "container",
"criteria": {
"audience": "notLoggedIn"
},
"items": [
{
"reference": "raffleTopImage"
},
{
"reference": "registerButton"
},
{
"reference": "raffleTutorialSection"
},
{
"reference": "raffleDealOfTheDaySection"
},
{
"reference": "fakeStreakSection"
},
{
"reference": "rafflePrizesSection"
},
{
"reference": "prizesSection"
},
{
"reference": "couponCalendarRaffleSection"
},
{
"reference": "faqSection"
},
{
"reference": "footerRaffle"
}
]
},
"raffleNonLoyalty": {
"type": "container",
"criteria": {
"audience": "nonLoyalty"
},
"items": [
{
"reference": "raffleTopImage"
},
{
"reference": "joinLoyaltyButton"
},
{
"reference": "raffleTutorialSection"
},
{
"reference": "raffleDealOfTheDaySection"
},
{
"reference": "fakeStreakSection"
},
{
"reference": "rafflePrizesSection"
},
{
"reference": "prizesSection"
},
{
"reference": "couponCalendarRaffleSection"
},
{
"reference": "faqSection"
},
{
"reference": "footerRaffle"
}
]
},
"raffleLoyalty": {
"type": "container",
"criteria": {
"audience": "loyalty"
},
"items": [
{
"reference": "videoOfTheDay"
},
{
"reference": "showAllPrizesButton"
},
{
"reference": "tnc"
},
{
"reference": "dealsSection"
},
{
"reference": "rafflePrizesSection"
},
{
"reference": "prizesSection"
},
{
"reference": "couponCalendarRaffleSection"
},
{
"reference": "faqSection"
},
{
"reference": "footerRaffle"
}
]
},
"raffleTopImage": {
"type": "container",
"items": [
{
"type": "container",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "07.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInNormalImage"
},
{
"reference": "raffleNonLoyaltyNormalImage"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "07.03.2026 00:00",
"endTime": "08.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInSpecialLoyaltyImage"
},
{
"reference": "raffleNonLoyaltyInSpecialLoyaltyImage"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "10.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInNormalImage"
},
{
"reference": "raffleNonLoyaltyNormalImage"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "10.03.2026 00:00",
"endTime": "11.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInSpecialLoyaltyImage"
},
{
"reference": "raffleNonLoyaltyInSpecialLoyaltyImage"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "15.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInNormalImage"
},
{
"reference": "raffleNonLoyaltyNormalImage"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "15.03.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInSpecialLoyaltyImage"
},
{
"reference": "raffleNonLoyaltyInSpecialLoyaltyImage"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "28.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInNormalImage"
},
{
"reference": "raffleNonLoyaltyNormalImage"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "28.03.2026 00:00",
"endTime": "29.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInSpecialLoyaltyImage"
},
{
"reference": "raffleNonLoyaltyInSpecialLoyaltyImage"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"reference": "raffleNotLoggedInNormalImage"
},
{
"reference": "raffleNonLoyaltyNormalImage"
}
]
}
]
},
"raffleNotLoggedInNormalImage": {
"type": "image",
"criteria": {
"audience": "notLoggedIn"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/01_stages/Game_Stage_notregistered.webp"
},
"raffleNonLoyaltyNormalImage": {
"type": "image",
"criteria": {
"audience": "nonLoyalty"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/01_stages/Game_Stage_noloyalty.webp"
},
"raffleNotLoggedInSpecialLoyaltyImage": {
"type": "image",
"criteria": {
"audience": "notLoggedIn"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/01_stages/Game_Stage_notregistered_2.webp"
},
"raffleNonLoyaltyInSpecialLoyaltyImage": {
"type": "image",
"criteria": {
"audience": "nonLoyalty"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/01_stages/Game_Stage_noloyalty_2.webp"
},
"videoOfTheDay": {
"type": "container",
"items": [
{
"reference": "videoOfTheDay0203"
},
{
"reference": "videoOfTheDay0303"
},
{
"reference": "videoOfTheDay0403"
},
{
"reference": "videoOfTheDay0503"
},
{
"reference": "videoOfTheDay0603"
},
{
"reference": "videoOfTheDay0703"
},
{
"reference": "videoOfTheDay0803"
},
{
"reference": "videoOfTheDay0903"
},
{
"reference": "videoOfTheDay1003"
},
{
"reference": "videoOfTheDay1103"
},
{
"reference": "videoOfTheDay1203"
},
{
"reference": "videoOfTheDay1303"
},
{
"reference": "videoOfTheDay1403"
},
{
"reference": "videoOfTheDay1503"
},
{
"reference": "videoOfTheDay1603"
},
{
"reference": "videoOfTheDay1703"
},
{
"reference": "videoOfTheDay1803"
},
{
"reference": "videoOfTheDay1903"
},
{
"reference": "videoOfTheDay2003"
},
{
"reference": "videoOfTheDay2103"
},
{
"reference": "videoOfTheDay2203"
},
{
"reference": "videoOfTheDay2303"
},
{
"reference": "videoOfTheDay2403"
},
{
"reference": "videoOfTheDay2503"
},
{
"reference": "videoOfTheDay2603"
},
{
"reference": "videoOfTheDay2703"
},
{
"reference": "videoOfTheDay2803"
},
{
"reference": "videoOfTheDay2903"
}
]
},
"videoOfTheDay0203": {
"type": "container",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "03.03.2026 00:00"
},
"items": [
{
"reference": "video1"
}
]
},
"videoOfTheDay0303": {
"type": "container",
"criteria": {
"startTime": "03.03.2026 00:00",
"endTime": "04.03.2026 00:00"
},
"items": [
{
"reference": "video2"
}
]
},
"videoOfTheDay0403": {
"type": "container",
"criteria": {
"startTime": "04.03.2026 00:00",
"endTime": "05.03.2026 00:00"
},
"items": [
{
"reference": "video3"
}
]
},
"videoOfTheDay0503": {
"type": "container",
"criteria": {
"startTime": "05.03.2026 00:00",
"endTime": "06.03.2026 00:00"
},
"items": [
{
"reference": "video4"
}
]
},
"videoOfTheDay0603": {
"type": "container",
"criteria": {
"startTime": "06.03.2026 00:00",
"endTime": "07.03.2026 00:00"
},
"items": [
{
"reference": "video5"
}
]
},
"videoOfTheDay0703": {
"type": "container",
"criteria": {
"startTime": "07.03.2026 00:00",
"endTime": "08.03.2026 00:00"
},
"items": [
{
"reference": "video6"
}
]
},
"videoOfTheDay0803": {
"type": "container",
"criteria": {
"startTime": "08.03.2026 00:00",
"endTime": "09.03.2026 00:00"
},
"items": [
{
"reference": "video7"
}
]
},
"videoOfTheDay0903": {
"type": "container",
"criteria": {
"startTime": "09.03.2026 00:00",
"endTime": "10.03.2026 00:00"
},
"items": [
{
"reference": "video8"
}
]
},
"videoOfTheDay1003": {
"type": "container",
"criteria": {
"startTime": "10.03.2026 00:00",
"endTime": "11.03.2026 00:00"
},
"items": [
{
"reference": "video9"
}
]
},
"videoOfTheDay1103": {
"type": "container",
"criteria": {
"startTime": "11.03.2026 00:00",
"endTime": "12.03.2026 00:00"
},
"items": [
{
"reference": "video10"
}
]
},
"videoOfTheDay1203": {
"type": "container",
"criteria": {
"startTime": "12.03.2026 00:00",
"endTime": "13.03.2026 00:00"
},
"items": [
{
"reference": "video11"
}
]
},
"videoOfTheDay1303": {
"type": "container",
"criteria": {
"startTime": "13.03.2026 00:00",
"endTime": "14.03.2026 00:00"
},
"items": [
{
"reference": "video12"
}
]
},
"videoOfTheDay1403": {
"type": "container",
"criteria": {
"startTime": "14.03.2026 00:00",
"endTime": "15.03.2026 00:00"
},
"items": [
{
"reference": "video13"
}
]
},
"videoOfTheDay1503": {
"type": "container",
"criteria": {
"startTime": "15.03.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"items": [
{
"reference": "video14"
}
]
},
"videoOfTheDay1603": {
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "17.03.2026 00:00"
},
"items": [
{
"reference": "video1"
}
]
},
"videoOfTheDay1703": {
"type": "container",
"criteria": {
"startTime": "17.03.2026 00:00",
"endTime": "18.03.2026 00:00"
},
"items": [
{
"reference": "video2"
}
]
},
"videoOfTheDay1803": {
"type": "container",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "19.03.2026 00:00"
},
"items": [
{
"reference": "video3"
}
]
},
"videoOfTheDay1903": {
"type": "container",
"criteria": {
"startTime": "19.03.2026 00:00",
"endTime": "20.03.2026 00:00"
},
"items": [
{
"reference": "video4"
}
]
},
"videoOfTheDay2003": {
"type": "container",
"criteria": {
"startTime": "20.03.2026 00:00",
"endTime": "21.03.2026 00:00"
},
"items": [
{
"reference": "video5"
}
]
},
"videoOfTheDay2103": {
"type": "container",
"criteria": {
"startTime": "21.03.2026 00:00",
"endTime": "22.03.2026 00:00"
},
"items": [
{
"reference": "video6"
}
]
},
"videoOfTheDay2203": {
"type": "container",
"criteria": {
"startTime": "22.03.2026 00:00",
"endTime": "23.03.2026 00:00"
},
"items": [
{
"reference": "video7"
}
]
},
"videoOfTheDay2303": {
"type": "container",
"criteria": {
"startTime": "23.03.2026 00:00",
"endTime": "24.03.2026 00:00"
},
"items": [
{
"reference": "video8"
}
]
},
"videoOfTheDay2403": {
"type": "container",
"criteria": {
"startTime": "24.03.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"items": [
{
"reference": "video9"
}
]
},
"videoOfTheDay2503": {
"type": "container",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "26.03.2026 00:00"
},
"items": [
{
"reference": "video10"
}
]
},
"videoOfTheDay2603": {
"type": "container",
"criteria": {
"startTime": "26.03.2026 00:00",
"endTime": "27.03.2026 00:00"
},
"items": [
{
"reference": "video11"
}
]
},
"videoOfTheDay2703": {
"type": "container",
"criteria": {
"startTime": "27.03.2026 00:00",
"endTime": "28.03.2026 00:00"
},
"items": [
{
"reference": "video12"
}
]
},
"videoOfTheDay2803": {
"type": "container",
"criteria": {
"startTime": "28.03.2026 00:00",
"endTime": "29.03.2026 00:00"
},
"items": [
{
"reference": "video13"
}
]
},
"videoOfTheDay2903": {
"type": "container",
"criteria": {
"startTime": "29.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"reference": "video14"
}
]
},
"video1": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day1+15_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.15,
0.6,
0.3,
0.7
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video2": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day2+16_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.8,
0.4,
0.95,
0.5
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video3": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day3+17_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.05,
0.25,
0.2,
0.35
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video4": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day4+18_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.25,
0.65,
0.4,
0.75
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video5": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day5+19_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.6,
0.3,
0.75,
0.4
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video6": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day6+20_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.85,
0.45,
1,
0.55
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video7": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day7+21_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.45,
0.2,
0.6,
0.3
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video8": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day8+22_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.4,
0.4,
0.55,
0.5
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video9": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day9+23_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.2,
0.2,
0.35,
0.3
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video10": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day10+24_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0,
0.4,
0.15,
0.5
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video11": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day11+25_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0,
0.1,
0.15,
0.2
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video12": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day12+26_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.65,
0.05,
0.8,
0.15
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video13": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day13+27_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.65,
0.35,
0.8,
0.45
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"video14": {
"type": "container",
"items": [
{
"type": "connectedInteractiveVideoView",
"identifier": "easter26",
"getParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/status",
"updateParticipationURL": "https://gma-prod.mcdonalds.de/service/easter26/participate",
"initialVideoUrl": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/02_hidden-egg-game-VIDEO/260116_MidRes/Day14+28_HiddenEggGame_midres.mp4",
"aspectRatio": "128:227",
"mode": "animated",
"initialButtonsOpacity": 0,
"fadeVideoWhileLoading": false,
"interactionArea": [
0.85,
0.1,
1,
0.2
],
"revealItems": [
{
"type": "image",
"url": "[imageUrl]"
},
{
"type": "button",
"style": "highlight",
"text": "[prizeButtonText]",
"url": "[prizeUrl]",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
}
]
}
]
},
"yourPrizesImage": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/03_PRIZE-PAGE/01_deine-Gewinne-banner/DeineGewinne_Banner.webp"
},
"fakeStreakSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "headline",
"headline": "Deine Eiersammlung"
},
{
"type": "image",
"criteria": {
"audience": "notLoggedIn"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/05_Streak/streak_non-registered.webp"
},
{
"type": "image",
"criteria": {
"audience": "nonLoyalty"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/05_Streak/streak_non-loyalty.webp"
}
]
},
"streakInfoSection": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "headline",
"text": "Deine Eiersammlung"
},
{
"type": "info",
"getInfoUrl": "https://gma-prod.mcdonalds.de/service/easter26/getValue",
"key": "streak",
"headline": {
"type": "headline",
"headline": "[streak]",
"afterHeadline": "Sammle Eier im Game und sichere dir leckere Coupon-Sofortgewinne."
},
"backgroundMode": "light",
"imageUrl": "[imageUrl]"
},
{
"type": "text",
"text": "Wenn du an 5 Tagen spielst und erfolgreich das Ei sammelst, ist für das 3te und 5te Ei ein Gratisprodukt garantiert."
}
]
},
"dealsSection": {
"type": "container",
"items": [
{
"type": "spacer",
"height": 45
},
{
"type": "text",
"style": "headline",
"text": "Noch 50 % on top gesichert?"
},
{
"type": "text",
"text": "Wenn du unter den 10.000 schnellsten Usern warst, findest du hier deinen zusätzlichen Coupon für den Deal des Tages mit 50 % Rabatt.\n\n\nNicht geklappt? Du hast bis zum 29.03. jeden Tag eine neue Chance!"
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/easter2026/02_RAFFLE-LP/02_during-daily-play/04_50percent_landscape/50percent_Landscape.webp"
},
{
"reference": "toCouponsButton"
}
]
},
"tnc": {
"type": "text",
"style": "bold",
"text": {
"text": "Mehr dazu in den [termsAndConditions] und [privacy].",
"style": "bold",
"linksColor": "#123A00",
"links": [
{
"identifier": "termsAndConditions",
"text": "Teilnahmebedingungen",
"url": "mcdmobileapp://externalURL/https://www.mcdonalds.com/de/de-de/teilnahmebedingungen-gewinnspiel/teilnahmebedingungen-ostern2026.html"
},
{
"identifier": "privacy",
"text": "Datenschutzinformationen",
"url": "mcdmobileapp://externalURL/https://www.mcdonalds.com/de/de-de/datenschutz/datenschutzinformationen-ostern2026.html"
}
]
}
},
"streakPrizesWinList": {
"type": "winList",
"filter": "streak",
"headline": "Deine Sofortgewinne",
"nonFoodTitleWin": "Zu den Coupons",
"getUserStateURL": "https://gma-prod.mcdonalds.de/service/easter26/getWins"
},
"vouchersAndDigitalPrizesWinList": {
"type": "container",
"items": [
{
"type": "anchor",
"id": "vouchers"
},
{
"type": "winList",
"filter": "vouchers",
"headline": "Deine Rabattvoucher\n& digitalen Preise",
"nonFoodTitleVerify": "Jetzt verifizieren",
"nonFoodTitleWin": "Zum Shop",
"nonFoodTitleComplete": "Ausgezahlt",
"getUserStateURL": "https://gma-prod.mcdonalds.de/service/easter26/getWins",
"multiShareLabel": "Speichere alle Codes",
"isMultiShareEnabled": true,
"bottomInset": 35
},
{
"type": "spacer",
"criteria": {
"platform": "android"
},
"height": 45
},
{
"type": "headline",
"beforeHeadline": "Speichere den Code für deine\ndigitalen Gewinne und Voucher\nbis zum 29.03.2026, damit er nicht\nverloren geht."
}
]
},
"registerButton": {
"type": "button",
"criteria": {
"audience": "notLoggedIn"
},
"style": "highlight",
"text": "Registrieren",
"url": "mcdmobileapp://register",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
},
"joinLoyaltyButton": {
"criteria": {
"audience": "nonLoyalty"
},
"type": "button",
"style": "highlight",
"text": "Bonusprogramm aktivieren",
"url": "mcdmobileapp://loyalty_optin",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_highlight_black.webp"
},
"toCouponsButton": {
"type": "container",
"items": [
{
"criteria": {
"audience": "nonLoyalty"
},
"type": "button",
"text": "Zu den Coupons",
"url": "mcdmobileapp://deals"
},
{
"criteria": {
"audience": "loyalty"
},
"type": "button",
"text": "Zu den Coupons",
"url": "mcdmobileapp://loyaltyDashboardDeals"
}
]
},
"showAllPrizesButtonTopSpacer": {
"type": "spacer",
"crieteria": {
"audience": "loyalty"
},
"height": 32
},
"showAllPrizesButton": {
"type": "button",
"criteria": {
"audience": "loyalty"
},
"style": "subtle",
"buttonTextColor": "#000000",
"url": "identifier://prizePageTopInfo",
"text": "Zu meinen Gewinnen",
"iconImageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/common/ico_arrow_black.png"
},
"footerMainLandingPage": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "container",
"criteria": {
"startTime": "27.02.2026 00:00",
"endTime": "16.03.2026 00:00"
},
"items": [
{
"reference": "footerTwoStars"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "16.03.2026 00:00",
"endTime": "23.03.2026 00:00"
},
"items": [
{
"reference": "footerOneStar"
}
]
},
{
"type": "container",
"criteria": {
"startTime": "23.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"items": [
{
"reference": "footerTwoStars"
}
]
}
]
},
"footerTwoStars": {
"type": "text",
"style": "disclaimer",
"text": "Nur für registrierte App‑User in teilnehmenden Restaurants, solange der Vorrat reicht. Täglich wechselnde Coupons und Gewinnspiel vom 02.03. bis 29.03.2026. Coupons einmal einlösbar. Einige Deals und das Gewinnspiel sind nur für User verfügbar, die am McDonald’s Bonusprogramm teilnehmen. 50 % Extrarabatt gelten nicht an den Tagen, an denen der Deal des Tages ein gratis Softdrink von Coca‑Cola, ein Duschgel oder Bonuspunkte beinhaltet. Hier gelten Sonderregelungen. Weitere Informationen hierzu sowie Teilnahmebedingungen findest du in der App.\nCoca‑Cola, Fanta und Sprite sind eingetragene Schutzmarken der The Coca‑Cola Company.\n© 2026 Kellanova. All rights reserved\n© 2026 McDonald’s\n\n*Nur für User die am McDonald’s Bonusprogramm teilnehmen in teilnehmenden Restaurants.\n\n**50 % Extrarabatt gelten nicht an den Tagen, an denen der Deal des Tages ein gratis Softdrink von Coca‑Cola, ein Duschgel oder Bonuspunkte beinhaltet. Hier gelten Sonderregelungen. Weitere Informationen hierzu sowie Teilnahmebedingungen findest du in der App."
},
"footerOneStar": {
"type": "text",
"style": "disclaimer",
"text": "Nur für registrierte App‑User in teilnehmenden Restaurants, solange der Vorrat reicht. Täglich wechselnde Coupons und Gewinnspiel vom 02.03. bis 29.03.2026. Coupons einmal einlösbar. Einige Deals und das Gewinnspiel sind nur für User verfügbar, die am McDonald’s Bonusprogramm teilnehmen. 50 % Extrarabatt gelten nicht an den Tagen, an denen der Deal des Tages ein gratis Softdrink von Coca‑Cola, ein Duschgel oder Bonuspunkte beinhaltet. Hier gelten Sonderregelungen. Weitere Informationen hierzu sowie Teilnahmebedingungen findest du in der App.\nCoca‑Cola, Fanta und Sprite sind eingetragene Schutzmarken der The Coca‑Cola Company.\n© 2026 Kellanova. All rights reserved\n© 2026 McDonald’s\n\n*50 % Extrarabatt gelten nicht an den Tagen, an denen der Deal des Tages ein gratis Softdrink von Coca‑Cola, ein Duschgel oder Bonuspunkte beinhaltet. Hier gelten Sonderregelungen. Weitere Informationen hierzu sowie Teilnahmebedingungen findest du in der App."
},
"footerRaffle": {
"type": "container",
"items": [
{
"reference": "spacer"
},
{
"type": "text",
"style": "disclaimer",
"text": "Nur für registrierte App‑User in teilnehmenden Restaurants, solange der Vorrat reicht. Täglich wechselnde Coupons und Gewinnspiel vom 02.03. bis 29.03.2026. Coupons einmal einlösbar. Einige Deals und das Gewinnspiel sind nur für User verfügbar, die am McDonald’s Bonusprogramm teilnehmen. 50 % Extrarabatt gelten nicht an den Tagen, an denen der Deal des Tages ein gratis Softdrink von Coca‑Cola, ein Duschgel oder Bonuspunkte beinhaltet. Hier gelten Sonderregelungen. Weitere Informationen hierzu sowie Teilnahmebedingungen findest du in der App.\nCoca‑Cola, Fanta und Sprite sind eingetragene Schutzmarken der The Coca‑Cola Company.\n© 2026 Kellanova. All rights reserved\n© 2026 McDonald’s"
}
]
},
"spacer": {
"type": "spacer",
"height": 56
}
}
}
