Rohdaten (JSON)
{
"version": "22",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"style": {
"backgroundColor": "#FFBC0D",
"backgroundMode": "light",
"cardAccentColor": "#DB0007",
"cardAccentFadeColor": "#DB0007",
"cardAccentMode": "dark",
"backgroundButtonColor": "#DB0007",
"backgroundButtonFadeColor": "#DB0007",
"backgroundButtonMode": "dark"
},
"shared": {
"Spacer": {
"type": "container",
"items": [
{
"type": "text",
"style": "disclaimer",
"text": "\n"
}
]
},
"FooterContainer": {
"type": "container",
"items": [
{
"type": "text",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "02.03.2026 00:00"
},
"style": "disclaimer",
"text": "*Nur für registrierte App-User in teilnehmenden Restaurants. Wechselnde Coupons vom 12.02. bis 01.03.2026. Coupons einmal einlösbar. In Frühstücksrestaurants ab 10:30 Uhr. Solange der Vorrat reicht.\n© 2026 McDonald’s"
},
{
"type": "text",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"style": "disclaimer",
"text": "In allen teilnehmenden Restaurants. In Frühstücksrestaurants ab 10:30 Uhr.\n© 2026 McDonald’s"
}
]
},
"IntroContainer": {
"type": "container",
"items": [
{
"type": "text",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"style": "headline",
"text": "\nTastes like a Comeback"
},
{
"type": "text",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "18.03.2026 00:00"
},
"style": "headline",
"text": "\n\n\nGoldrichtige News für Chicken-Fans!"
},
{
"type": "text",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"style": "headline",
"text": "\n\n\nJuicy, Crispy & Tasty"
},
{
"type": "text",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"style": "headline",
"text": "\n\n\nBereit für deine neuen Chicken-Favoriten?"
},
{
"type": "text",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"style": "normal",
"text": "Big Mac® Feeling, aber mit Chicken? Einfach goldrichtig! Endlich feiert der Chicken Big Mac® sein Comeback – mit allem, was du liebst: zwei knusprige Chicken-Pattys, knackiger Salat, zartschmelzender Cheese und natürlich unsere ikonische Big Mac® Sauce. Perfekt für alle, die es tasty wollen! Ab sofort in deinem McDonald’s."
},
{
"type": "text",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "18.03.2026 00:00"
},
"style": "normal",
"text": "Entdecke unsere neuen Chicken-Highlights: den McCrispy® Korean Style, den Chicken & Waffle oder bewährte Klassiker wie den Chicken Big Mac®. Tasty, juicy, crispy – und immer goldrichtig."
},
{
"type": "text",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"style": "normal",
"text": "Entdecke unsere neuen Chicken-Highlights: den McCrispy® Korean Style, den McWrap® Chicken Caesar Bacon oder bewährte Klassiker wie den Chicken Big Mac®. Tasty, juicy, crispy – und immer goldrichtig."
},
{
"type": "text",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"style": "normal",
"text": "Entdecke unsere neuen Chicken-Highlights: den McCrispy® Caesar Bacon und den McWrap® Chicken Caesar Bacon. Tasty, juicy, crispy – und immer goldrichtig."
}
]
},
"HeroSliderContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "Neu & goldrichtig"
},
{
"type": "slider",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "18.03.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider1_v2.webp",
"url": "overlay://ProductsMcCrispyKoreanStyle",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider2_v2.webp",
"url": "overlay://ProductsChickenWaffle",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider3_v2.webp",
"url": "overlay://ProductsChickenBigMac",
"description": "Erfahre mehr"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider1_v2.webp",
"url": "overlay://ProductsMcCrispyKoreanStyle",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider2_CCS.webp",
"url": "overlay://ProductsChickenChickenStack",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider3_v2.webp",
"url": "overlay://ProductsChickenBigMac",
"description": "Erfahre mehr"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "29.04.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider1_v3.webp",
"url": "overlay://ProductsMcCrispyCaesarBacon",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider2_v2.webp",
"url": "overlay://ProductsMcWrapChickenCaesarBacon",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider3_v2.webp",
"url": "overlay://ProductsChickenBigMac",
"description": "Erfahre mehr"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "29.04.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider1_v3.webp",
"url": "overlay://ProductsMcCrispyCaesarBacon",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider2_v2.webp",
"url": "overlay://ProductsMcWrapChickenCaesarBacon",
"description": "Erfahre mehr"
}
]
}
]
},
"ProductSliderContainer": {
"type": "container",
"items": [
{
"type": "text",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"style": "headline",
"text": "Chicken Big Mac®"
},
{
"type": "text",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"style": "headline",
"text": "Unsere Goldstücke"
},
{
"type": "slider",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/Chicken_Figma_Slider_Web_AppPromo_1280x1329_CBM.webp",
"url": "overlay://ProductsChickenBigMac",
"description": "Erfahre mehr"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider4_v2.webp",
"url": "overlay://ProductsMcWrapChickenCaesarBacon",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider5_v2.webp",
"url": "overlay://ProductsMcWrapChickenHonigSenf",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider6_v2.webp",
"url": "overlay://ProductsChickenMcNuggets",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider7_v2.webp",
"url": "overlay://ProductsChickenWings",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider8_v2.webp",
"url": "overlay://ProductsMcCrispy",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider9_v2.webp",
"url": "overlay://ProductsMcChickenClassic",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider10_v3.webp",
"url": "overlay://ProductsChickenBurger",
"description": "Erfahre mehr"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider5_v2.webp",
"url": "overlay://ProductsMcWrapChickenHonigSenf",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider6_v2.webp",
"url": "overlay://ProductsChickenMcNuggets",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider7_v2.webp",
"url": "overlay://ProductsChickenWings",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider8_v2.webp",
"url": "overlay://ProductsMcCrispy",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider9_v2.webp",
"url": "overlay://ProductsMcChickenClassic",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider10_v3.webp",
"url": "overlay://ProductsChickenBurger",
"description": "Erfahre mehr"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "30.03.2026 00:00",
"endTime": "29.04.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider5_v2.webp",
"url": "overlay://ProductsMcWrapChickenHonigSenf",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider6_v2.webp",
"url": "overlay://ProductsChickenMcNuggets",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider7_v2.webp",
"url": "overlay://ProductsChickenWings",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider8_v2.webp",
"url": "overlay://ProductsMcCrispy",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider9_v2.webp",
"url": "overlay://ProductsMcChickenClassic",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider10_v3.webp",
"url": "overlay://ProductsChickenBurger",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase3_GMA_Slider5.webp",
"url": "overlay://ProductsMcSpicy",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase3_GMA_Slider6.webp",
"url": "overlay://ProductsMcWrapSpicyChicken",
"description": "Erfahre mehr"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "29.04.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider5_v2.webp",
"url": "overlay://ProductsMcWrapChickenHonigSenf",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider6_v2.webp",
"url": "overlay://ProductsChickenMcNuggets",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider7_v2.webp",
"url": "overlay://ProductsChickenWings",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider8_v2.webp",
"url": "overlay://ProductsMcCrispy",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider9_v2.webp",
"url": "overlay://ProductsMcChickenClassic",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Slider10_v3.webp",
"url": "overlay://ProductsChickenBurger",
"description": "Erfahre mehr"
}
]
},
{
"type": "text",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"style": "headline",
"text": "Zu den Produkten"
},
{
"type": "button",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"backgroundButtonColor": "#DB0007",
"backgroundButtonFadeColor": "#DB0007",
"buttonTextColor": "#FFFFFF",
"backgroundButtonMode": "dark",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6403"
},
{
"type": "button",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"backgroundButtonColor": "#DB0007",
"backgroundButtonFadeColor": "#DB0007",
"buttonTextColor": "#FFFFFF",
"backgroundButtonMode": "dark",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/categoryList?catId=107"
}
]
},
"CouponSliderContainer": {
"type": "container",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "02.03.2026 00:00"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nCoupon"
},
{
"type": "slider",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "13.02.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider_Coupon_3-99.webp",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054864",
"description": "Jetzt bestellen"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "13.02.2026 00:00",
"endTime": "02.03.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Slider_Coupon_12-99.webp",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10054887",
"description": "Jetzt bestellen"
}
]
}
]
},
"VideoContainer1": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nDein Moment. Dein Chicken."
},
{
"type": "text",
"style": "normal",
"text": "Die besten Momente entstehen immer dann, wenn man sie nicht plant. Und mit Chicken von McDonald’s wird aus gut einfach nur goldrichtig. Überzeug dich selbst!"
},
{
"type": "slider",
"criteria": {
"platform": "android"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Spot_v2.webp",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/immergoldrichtig/index1.html"
}
]
},
{
"type": "slider",
"criteria": {
"platform": "iOS"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Spot_v2.webp",
"url": "browser://https://assets.mcdonalds.de/immergoldrichtig/index1.html"
}
]
}
]
},
"QualityContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nGoldbraune Gamechanger"
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_MediaTeaser.webp"
},
{
"type": "text",
"text": "Unsere Chicken-Pattys bringen Crunch & Flavor auf ein neues Level. Die leckeren Hähnchenbrustfiletstücke sind außen crispy paniert und innen super juicy – in allen McCrispy® Burgern!"
}
]
},
"PromoContainer": {
"type": "container",
"items": [
{
"reference": "Spacer"
},
{
"type": "text",
"style": "headline",
"text": "Lust auf mmhhher?"
},
{
"type": "button",
"backgroundButtonColor": "#DB0007",
"backgroundButtonFadeColor": "#DB0007",
"buttonTextColor": "#FFFFFF",
"backgroundButtonMode": "dark",
"text": "Zu den Aktionsprodukten",
"url": "mcdmobileapp://campaign/promotions"
}
]
}
},
"pages": [
{
"pageName": "main",
"identifier": "ImmergoldrichtigPrePhase",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/Chicken_Figma_Teaser_Web_AppPromo_1280x2271_CBM.webp"
},
"items": [
{
"reference": "IntroContainer"
},
{
"reference": "ProductSliderContainer"
},
{
"reference": "CouponSliderContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "Spacer"
},
{
"reference": "FooterContainer"
}
]
},
{
"pageName": "main",
"identifier": "ImmergoldrichtigFirstPhase",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "18.03.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Header.webp"
},
"items": [
{
"reference": "IntroContainer"
},
{
"reference": "HeroSliderContainer"
},
{
"reference": "ProductSliderContainer"
},
{
"reference": "CouponSliderContainer"
},
{
"reference": "VideoContainer1"
},
{
"reference": "QualityContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "Spacer"
},
{
"reference": "FooterContainer"
}
]
},
{
"pageName": "main",
"identifier": "ImmergoldrichtigInterPhase",
"criteria": {
"startTime": "18.03.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Header_ohneWaffle_v2.webp"
},
"items": [
{
"reference": "IntroContainer"
},
{
"reference": "HeroSliderContainer"
},
{
"reference": "ProductSliderContainer"
},
{
"reference": "CouponSliderContainer"
},
{
"reference": "VideoContainer1"
},
{
"reference": "QualityContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "Spacer"
},
{
"reference": "FooterContainer"
}
]
},
{
"pageName": "main",
"identifier": "ImmergoldrichtigSecondPhase",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "30.03.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Header_v3.webp"
},
"items": [
{
"reference": "IntroContainer"
},
{
"reference": "HeroSliderContainer"
},
{
"reference": "ProductSliderContainer"
},
{
"reference": "VideoContainer1"
},
{
"reference": "QualityContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "Spacer"
},
{
"reference": "FooterContainer"
}
]
},
{
"pageName": "main",
"identifier": "ImmergoldrichtigThirdPhase",
"criteria": {
"startTime": "30.03.2026 00:00",
"endTime": "29.04.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase3_GMA_Header_v2.webp"
},
"items": [
{
"reference": "IntroContainer"
},
{
"reference": "HeroSliderContainer"
},
{
"reference": "ProductSliderContainer"
},
{
"reference": "VideoContainer1"
},
{
"reference": "QualityContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "Spacer"
},
{
"reference": "FooterContainer"
}
]
},
{
"pageName": "main",
"identifier": "ImmergoldrichtigDefaultPhase",
"criteria": {
"startTime": "29.04.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Header_ohneCBM.webp"
},
"items": [
{
"reference": "IntroContainer"
},
{
"reference": "HeroSliderContainer"
},
{
"reference": "ProductSliderContainer"
},
{
"reference": "QualityContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "Spacer"
},
{
"reference": "FooterContainer"
}
]
}
],
"overlays": {
"ProductsMcCrispyKoreanStyle": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo1.webp"
},
{
"type": "headline",
"headline": "McCrispy® Korean Style"
},
{
"type": "text",
"text": "Schmeck dich nach Fernost: Der McCrispy® Korean Style kommt mit knusprigem Bacon, zartschmelzendem Cheese, knackigem Eisbergsalat, saftiger Gurke und unserem lautesten Hähnchenbrustfiletstück. Die exotisch-würzige Korean Style Sauce mit Sesam und Sojanote katapultiert deinen Geschmackssinn nach Fernost. Auf eine leckere Reise!"
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=5718"
}
]
},
"ProductsChickenWaffle": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo2.webp"
},
{
"type": "headline",
"headline": "Chicken & Waffle"
},
{
"type": "text",
"text": "Süß und herzhaft können nicht zusammen? Dann kennst du unsere Chicken & Waffle noch nicht! Ein crispy Hähnchenbrustfiletstück und herzhafter Bacon zwischen zwei Buns mit Ahornsirup-Geschmack im Waffle Style. So musst du dich nie mehr zwischen süß und herzhaft entscheiden!"
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6984"
}
]
},
"ProductsChickenBigMac": {
"items": [
{
"type": "image",
"criteria": {
"startTime": "12.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo3.webp"
},
{
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo3.webp"
},
{
"type": "headline",
"headline": "Chicken Big Mac®"
},
{
"type": "text",
"text": "Wenn du Big Mac® hörst, läuft dir schon das Wasser im Mund zusammen? Und erst recht bei knackigem Salat, zartschmelzendem Cheese und unserer ikonischen Big Mac® Sauce? Dann musst du den unbedingt probieren: unseren Chicken Big Mac® mit zwei knusprig-saftigen Chicken-Pattys."
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6403"
}
]
},
"ProductsMcWrapChickenCaesarBacon": {
"items": [
{
"type": "image",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo4.webp"
},
{
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo2.webp"
},
{
"type": "headline",
"headline": "McWrap® Chicken Caesar Bacon"
},
{
"type": "text",
"text": "In dieser Weizentortilla dreht sich alles um das Mhmm … Probiere unseren neuen McWrap® Chicken Caesar Bacon mit saftigem Chicken, knusprigem Bacon, würzigem Hartkäse sowie Eisbergsalat und der verführerischen Caesar-Sauce von McDonald’s. Fast wie ein Caesar Salad to go!"
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6250"
}
]
},
"ProductsMcWrapChickenHonigSenf": {
"items": [
{
"type": "image",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo5.webp"
},
{
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo5.webp"
},
{
"type": "headline",
"headline": "McWrap® Chicken Honig-Senf"
},
{
"type": "text",
"text": "Einfach Fresh: Der McWrap® Chicken Honig-Senf. Eine Weizentortilla, gefüllt mit zartem Chicken, knackigem Eisbergsalat und saftigen Tomaten. Dazu eine Scheibe zartschmelzender Cheese und die perfekte Kombi aus zwei Saucen: eine würzige Honig-Senf- und eine cremig-milde Sandwich-Sauce. Alles eingerollt und ready to go!"
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6284"
}
]
},
"ProductsChickenMcNuggets": {
"items": [
{
"type": "image",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo6.webp"
},
{
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo6.webp"
},
{
"type": "headline",
"headline": "Chicken McNuggets®"
},
{
"type": "text",
"text": "Warum unsere Chicken McNuggets® kleine Schmuckstücke sind. Sie sind goldgelb funkelnd, mit leckerem Hähnchenfleisch zubereitet und so handlich, dass sie an jedem Finger gut aussehen."
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=2100"
}
]
},
"ProductsChickenWings": {
"items": [
{
"type": "image",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo7.webp"
},
{
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo7.webp"
},
{
"type": "headline",
"headline": "Chicken Wings"
},
{
"type": "text",
"text": "Aller guten Wings sind drei – oder doch fünf? Schnapp dir eine Box unserer leckeren Wings, würzig mariniert und frisch frittiert. Worauf wartest du?"
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=3309"
}
]
},
"ProductsMcCrispy": {
"items": [
{
"type": "image",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo8.webp"
},
{
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo8.webp"
},
{
"type": "headline",
"headline": "McCrispy®"
},
{
"type": "text",
"text": "Unser lautestes Chicken! Das wortwörtlich herausragende Hähnchenbrustfiletstück mit einzigartigem Crisp-Faktor kommt im fluffigen Potato Bun. Belegt ist der Burger mit zartschmelzendem Cheese, knackigem Eisbergsalat und cremiger Honig-Senf-Sauce. Klingt nicht nur besonders gut, sondern schmeckt auch so."
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=5600"
}
]
},
"ProductsMcChickenClassic": {
"items": [
{
"type": "image",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo9.webp"
},
{
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo9.webp"
},
{
"type": "headline",
"headline": "McChicken® Classic"
},
{
"type": "text",
"text": "Der Klassiker für alle Chicken-Fans: saftiges Hähnchenfleisch in einer knusprig-goldenen Panade, kombiniert mit knackigem Eisbergsalat und milder Sandwich-Sauce."
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=2305"
}
]
},
"ProductsChickenBurger": {
"items": [
{
"type": "image",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "25.03.2026 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo10.webp"
},
{
"type": "image",
"criteria": {
"startTime": "25.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo10.webp"
},
{
"type": "headline",
"headline": "Chickenburger"
},
{
"type": "text",
"text": "Chicken-Liebhaber, aufgepasst: Hol dir den Chickenburger mit saftigem, paniertem Hähnchenfleisch, fruchtiger Sweet Chili Sauce, knackigem Salat und extra fluffigem Bun."
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=2401"
}
]
},
"ProductsMcCrispyCaesarBacon": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase2_GMA_Produktinfo1_v2.webp"
},
{
"type": "headline",
"headline": "McCrispy® Caesar Bacon"
},
{
"type": "text",
"text": "Wer Caesar Salad mag, wird diesen Burger lieben: Zartes Hähnchenbrustfiletstück mit unwiderstehlichem Crisp trifft auf ein fluffiges Potato Bun. Dazu aromatischer Hartkäse, knuspriger Bacon und frischer Eisbergsalat – gekrönt von der einzigartigen McDonald’s® Caesar Sauce, die weit mehr kann als nur Salat."
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=5722"
}
]
},
"ProductsChickenChickenStack": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase1_GMA_Produktinfo_CCS.webp"
},
{
"type": "headline",
"headline": "Chicken Chicken Stack"
},
{
"type": "text",
"text": "Der hier macht seine eigenen Regeln. Beim Chicken Chicken Stack treffen zwei knusprige Chicken-Patties auf krossen Bacon und zartschmelzenden Cheese mit Cheddar. Ein Special, das aus der Reihe tanzt und genau deshalb so goldrichtig ist. Jetzt nur in der App!"
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6988"
}
]
},
"ProductsMcSpicy": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase3_GMA_Produktinfo5.webp"
},
{
"type": "headline",
"headline": "McSpicy®"
},
{
"type": "text",
"text": "Unser schärfster Burger ist zurück: Der McSpicy®! Zartes Hähnchenbrustfiletstück in extra scharfer Panade, mit cremiger Sandwich-Sauce zwischen fluffigem Sesam-Bun und knackigem Eisbergsalat. Probiere ihn jetzt! Nur für kurze Zeit."
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=5711"
}
]
},
"ProductsMcWrapSpicyChicken": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/immergoldrichtig/26002_Chicken_RaySono_Phase3_GMA_Produktinfo6.webp"
},
{
"type": "headline",
"headline": "McWrap® Spicy Chicken"
},
{
"type": "text",
"text": "Wrap it like it‘s hot: Probiere jetzt unseren McWrap® Spicy Chicken. Eingerollt im Weizentortilla, teilt sich das zarte Hähnchenbrustfiletstück mit scharfer Panade seinen Platz mit knackigem Eisbergsalat, saftigen Tomaten und Zwiebeln. Die cremige Sandwich-Sauce bringt den Ausgleich zur Schärfe und macht den McWrap® zum perfekten Snack."
},
{
"type": "button",
"backgroundButtonColor": "#FFBC0D",
"backgroundButtonFadeColor": "#FFBC0D",
"backgroundButtonMode": "light",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6288"
}
]
}
}
}