Rohdaten (JSON)
{
"version": "12",
"criteria": {
"startTime": "20.05.2026 00:00",
"endTime": "09.06.2026 00:00"
},
"style": {
"backgroundColor": "#ffffff",
"accentColor": "#FFBC0D",
"backgroundMode": "light",
"cardAccentMode": "light"
},
"shared": {
"Spacer": {
"type": "container",
"items": [
{
"type": "text",
"style": "disclaimer",
"text": "\n"
}
]
},
"FooterContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "disclaimer",
"text": "Nur für registrierte App-User, die am McDonald’s Bonusprogramm teilnehmen, in ausgewählten Restaurants. Coca-Cola ist eine eingetragene Schutzmarke der The Coca-Cola Company. Sprite ist eine eingetragene Schutzmarke der The Coca-Cola Company. © 2026 McDonald’s"
}
]
},
"IntroContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\n\n\nWillkommen bei den Loyals!"
},
{
"type": "text",
"style": "normal",
"text": "Höret, höret: Wer McDonald’s liebt, soll dafür belohnt werden. Nimm teil an dem McDonald’s Bonusprogramm, sammle Punkte in der App und sichere dir Prämien, die eines echten Stammgasts würdig sind."
}
]
},
"RewardsContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nWas begehrt dein Hunger heute?"
},
{
"type": "text",
"style": "normal",
"text": "Von Burger bis Drink: Hier warten Prämien auf echte McDonald’s Fans."
},
{
"type": "slider",
"criteria": {
"startTime": "20.05.2026 00:00",
"endTime": "26.05.2026 00:00"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider1.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073405",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider2.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073402",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider3.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073400",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider4.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073401",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider5.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073404",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider6.webp"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider7.webp"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "26.05.2026 00:00",
"endTime": "01.06.2026 00:00"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider1.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073405",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider2.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073402",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider3.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073400",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider4.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073401",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider5.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073404",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider6.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073403",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider7.webp"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "01.06.2026 00:00",
"endTime": "09.06.2026 00:00"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider1.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073405",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider2.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073402",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider3.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073400",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider4.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073401",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider5.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073404",
"description": "Jetzt einlösen"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider7.webp",
"url": "mcdmobileapp://loyaltyRewardDetail?rewardPropID=10073406",
"description": "Jetzt einlösen"
}
]
},
{
"type": "button",
"text": "Jetzt Punkte einlösen!",
"url": "mcdmobileapp://loyaltyDashboard?tab=reward"
}
]
},
"MerchContainer": {
"type": "container",
"criteria": {
"startTime": "20.05.2026 00:00",
"endTime": "09.06.2026 00:00"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nLoyalität sieht gut aus!"
},
{
"type": "text",
"style": "normal",
"text": "Sicher dir exklusiven Merch – für Fans mit Geschmack und fürstlichem Drip."
},
{
"type": "slider",
"criteria": {
"startTime": "27.05.2026 10:00",
"endTime": "02.06.2026 10:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider9_v2.webp"
}
]
},
{
"type": "slider",
"criteria": {
"startTime": "02.06.2026 10:00",
"endTime": "09.06.2026 00:00"
},
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppSlider9_v2.webp",
"url": "mcdmobileapp://loyaltyDashboard?tab=reward",
"description": "Jetzt einlösen"
}
]
}
]
},
"TelekomContainer": {
"type": "container",
"criteria": {
"startTime": "27.05.2026 10:00",
"endTime": "09.06.2026 00:00"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nTreue Fans haben eine Belohnung verdient!"
},
{
"type": "text",
"style": "normal",
"text": "Bereite dich optimal auf deinen WM-Sommer vor und tausche deine Bonuspunkte gegen tolle Prämien ein."
},
{
"type": "slider",
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/McD_Loyalty_GMA_Loyalty_Coupons_1280x1329_Telekom_v2.webp",
"url": "overlay://Rewards_Telekom",
"description": "Mehr Infos"
}
]
}
]
},
"VideoContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nSehet, sehet: Unsere Loyals"
},
{
"type": "text",
"style": "normal",
"text": "Werde auch du Teil des Hauses McDonald’s und genieße Vorteile, wie sie einem Loyal gebühren."
},
{
"type": "slider",
"criteria": {
"platform": "android"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppVideo.webp",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/loyaltyweeks2026/index1.html"
}
]
},
{
"type": "slider",
"criteria": {
"platform": "iOS"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_AppVideo.webp",
"url": "browser://https://assets.mcdonalds.de/loyaltyweeks2026/index1.html"
}
]
}
]
},
"PromoContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nLust auf mmhhher?"
},
{
"type": "button",
"text": "Zu den Aktionsprodukten",
"url": "mcdmobileapp://campaign/promotions"
}
]
}
},
"pages": [
{
"pageName": "main",
"identifier": "Loyaltyweeks2026MainPhase",
"criteria": {
"startTime": "20.05.2026 00:00",
"endTime": "09.06.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/Loyalty_GMA_LP_Stage_beides.webp"
},
"items": [
{
"reference": "IntroContainer"
},
{
"reference": "RewardsContainer"
},
{
"reference": "MerchContainer"
},
{
"reference": "TelekomContainer"
},
{
"reference": "VideoContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "Spacer"
},
{
"reference": "FooterContainer"
}
]
}
],
"overlays": {
"Rewards_Telekom": {
"items": [
{
"type": "headline",
"headline": "2 Freimonate MagentaTV"
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/loyaltyweeks2026/McD_Loyalty_GMA_1280x1080px_Coupon_Telekom_Overlay_v2.webp"
},
{
"type": "text",
"text": "Sichere dir jetzt für 250 Punkte 2 Freimonate MagentaTV und sei bei jedem Spiel der Fußball-Weltmeisterschaft live dabei. Zusätzlich kannst du tolle Serien und Filme streamen. Mit der digitalen Prämie erhältst du einen Code, den du auf der Telekom Homepage einlösen kannst.\n\nDas Angebot ist gültig vom 27.05. bis 24.06.2026."
},
{
"type": "button",
"text": "Jetzt sichern",
"url": "mcdmobileapp://loyaltyDashboard?tab=reward"
}
]
}
}
}