Rohdaten (JSON)
{
"version": "11",
"criteria": {
"startTime": "01.10.2025 00:00",
"endTime": "06.11.2025 00:00"
},
"style": {
"backgroundColor": "#FEBE0B",
"backgroundMode": "light",
"accentColor": "#FFBC0D",
"accentFadeColor": "#FFBC0D",
"backgroundButtonColor": "#ffffff",
"backgroundButtonFadeColor": "#ffffff",
"backgroundButtonMode": "light"
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"shared": {
"Spacer": {
"type": "container",
"items": [
{
"type": "text",
"style": "disclaimer",
"text": "\n"
}
]
},
"registerButton": {
"type": "button",
"criteria": {
"audience": "notLoggedIn"
},
"text": "Jetzt registrieren",
"url": "mcdmobileapp://register"
},
"Intro": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "Du denkst, \nMecces kann nicht scharf?"
},
{
"type": "text",
"style": "normal",
"text": "Dann probier den neuen McSpicy® mit scharf paniertem Hähnchenbrustfilet – falls du dich traust ... Und wenn dir das noch nicht genug Schärfe war, dann warten noch viele weitere Spicy Produkte auf dich ..."
}
]
},
"ProductContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nDie neuen Spicy Produkte"
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_McSpicy.webp",
"url": "overlay://OverlayProductsMcSpicy",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_SpicyWrap.webp",
"url": "overlay://OverlayProductsMcWrapSpicyChicken",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_ShakerNuggets.webp",
"url": "overlay://OverlayProductsShakerChickenMcNuggets",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_ShakerFries.webp",
"url": "overlay://OverlayProductsMcShakerFries",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_BTBCC_v02.webp",
"url": "overlay://OverlayProductsMcTastyBacon",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Sundae.webp",
"url": "overlay://OverlayProductsMcSundae",
"description": "Erfahre mehr"
}
]
},
{
"type": "text",
"style": "headline",
"text": "Zu den Produkten"
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/categoryList?catId=107"
}
]
},
"RareTearsContainer": {
"type": "container",
"criteria": {
"startTime": "30.10.2025 00:00",
"endTime": "06.12.2025 22:00"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nHol’ dir Danny Trejo’s Träne!"
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/20251030_Crosslink_RareTear_PromoTile_800x600.jpg"
},
{
"type": "text",
"style": "normal",
"text": "Wir sehen Hollywood’s Bad Boy Danny Trejo den neuen McSpicy essen. Der Burger ist so scharf, dass Danny Trejo eine seltene Träne aus dem Auge kullert – vielleicht das erste Mal in seinem Leben."
},
{
"type": "button",
"text": "Zur Tränen-Auktion",
"url": "browser://https://www.unitedcharity.de/Auktionen/McDonalds-Traene"
}
]
},
"CouponContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nEntdecke heiße Angebote"
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Coupon_Trial_v02.webp",
"criteria": {
"startTime": "01.10.2025 00:00",
"endTime": "03.10.2025 00:00"
},
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10010522",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Coupon_Trial_v02.webp",
"criteria": {
"startTime": "06.10.2025 00:00",
"endTime": "09.10.2025 00:00"
},
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10010593",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Coupon_Dipset_v02.webp",
"criteria": {
"startTime": "01.10.2025 00:00",
"endTime": "13.10.2025 00:00"
},
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10010552",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Coupon_Doppelpack_v02.webp",
"criteria": {
"startTime": "09.10.2025 00:00",
"endTime": "20.10.2025 00:00"
},
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10010553",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Coupon_Doppelpack_v02.webp",
"criteria": {
"startTime": "20.10.2025 00:00",
"endTime": "30.10.2025 00:00"
},
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10010592",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Coupon_Bundle_v02.webp",
"criteria": {
"startTime": "13.10.2025 00:00",
"endTime": "16.10.2025 00:00"
},
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10010547",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Coupon_Bundle_v02.webp",
"criteria": {
"startTime": "16.10.1990 00:00",
"endTime": "20.10.1990 00:00"
},
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10010591",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Coupons_allgemein.webp",
"url": "mcdmobileapp://deals",
"description": "Zu den Coupons"
}
]
}
]
},
"SpicyDipContainer": {
"type": "container",
"criteria": {
"startTime": "21.08.2025 00:00",
"endTime": "15.10.2025 23:59"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nAdd even more Spice ..."
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Slider_Dipset.webp",
"url": "overlay://OverlayProductsSpicyDipChallenge",
"description": "Erfahre mehr"
}
]
}
]
},
"VotingContainerMainContent": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nBleibt nur noch eine Frage:"
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_MediaTeaser_Range.webp"
},
{
"type": "image",
"criteria": {
"startTime": "01.09.2025 00:00",
"endTime": "02.09.2025 00:00"
},
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_MediaTeaser_ohneDipset.webp"
},
{
"type": "text",
"style": "normal",
"text": "Du hast den neuen McSpicy® schon probiert? \nDann gib uns deine Meinung zum Schärfe-Level!"
},
{
"reference": "registerButton"
}
]
},
"VotingContainerLoggedOut": {
"type": "container",
"criteria": {
"audience": "notLoggedIn"
},
"items": [
{
"reference": "VotingContainerMainContent"
}
]
},
"VotingContainer": {
"type": "container",
"items": [
{
"reference": "VotingContainerMainContent"
},
{
"type": "box",
"items": [
{
"type": "systemForm",
"identifier": "verificationForm",
"criteria": {
"audience": "loggedIn"
},
"confirmationIdentifier": "ThankYou",
"submitButton": {
"type": "button",
"text": "Jetzt abstimmen"
},
"submitURL": "https://gma-prod.mcdonalds.de/service/bigmac25/uploadChoice",
"items": [
{
"type": "selection",
"identifier": "choice",
"headline": "Schärfe-Barometer",
"text": "Wie scharf ist der McSpicy®?",
"required": true,
"minItems": 1,
"maxItems": 1,
"options": [
{
"value": "zunge",
"label": "=!!''@&, ist das scharf!"
},
{
"value": "feuer",
"label": "Hat ordentlich Feuer."
},
{
"value": "kitzelt",
"label": "Kitzelt ein bisschen."
},
{
"value": "scharf",
"label": "Wie, der ist scharf?"
}
]
},
{
"type": "metadata",
"identifier": "formType",
"value": "bigmacRedemptions"
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}
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}
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},
"VotingResult": {
"type": "container",
"criteria": {
"audience": "loggedIn"
},
"items": [
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"reference": "VotingContainerMainContent"
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{
"type": "info",
"getInfoUrl": "https://gma-prod.mcdonalds.de/service/bigmac25/getValue",
"key": "streak",
"headline": {
"type": "headline",
"beforeHeadline": "",
"headline": "Das sagen unsere Gäste ...",
"afterHeadline": "[streak]"
},
"backgroundMode": "light",
"backgroundColor": "#FFFBF5",
"imageUrl": "[imageUrl]"
}
]
},
"VideoContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nTränen lügen nicht ..."
},
{
"type": "text",
"style": "normal",
"text": "Wenn du dir sagst: „Mecces kann nicht scharf“.\nWenn du nicht glaubst, was die Werbung sagt.\nDoch jetzt sieh dich an, schau‘ in dein Gesicht Und du wirst seh‘n: Tränen lügen nicht …"
},
{
"type": "slider",
"criteria": {
"platform": "android"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Thumbnail_TVC_1280x1329px.webp",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/mcspicy/index.html"
}
]
},
{
"type": "slider",
"criteria": {
"platform": "iOS"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Thumbnail_TVC_1280x1329px.webp",
"url": "browser://https://assets.mcdonalds.de/mcspicy/index.html"
}
]
}
]
},
"PromoContainer": {
"type": "container",
"items": [
{
"reference": "Spacer"
},
{
"type": "text",
"style": "headline",
"text": "Lust auf mmhhher?"
},
{
"type": "button",
"text": "Zu den Aktionsprodukten",
"url": "mcdmobileapp://campaign/promotions"
}
]
},
"newsletter": {
"type": "container",
"items": [
{
"reference": "Spacer"
},
{
"type": "text",
"style": "headline",
"text": "Newsflash für Genießer"
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/familyhub/Erklaerungs-Slider_01_Phase_-1.webp"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/familyhub/Erklaerungs-Slider_02_Phase_01.webp"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/familyhub/Erklaerungs-Slider_03_Phase_01.webp"
}
]
},
{
"type": "text",
"style": "normal",
"text": "Aktiviere jetzt deinen McDonald’s Newsletter und die Pushnachrichten, um keine Vorteile mehr zu verpassen!"
}
]
}
},
"pages": [
{
"pageName": "main",
"identifier": "McSpicy",
"criteria": {
"startTime": "21.08.2025 00:00",
"endTime": "28.08.2099 00:00"
},
"stageBackgroundMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Stageheader_v02.webp"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_ohneDipset_RaySono_App_Stageheader_nurFlamme_McSpicy_v04.webp"
},
"items": [
{
"reference": "Intro"
},
{
"reference": "CouponContainer"
},
{
"reference": "RareTearsContainer"
},
{
"reference": "ProductContainer"
},
{
"reference": "SpicyDipContainer"
},
{
"reference": "VotingContainerLoggedOut"
},
{
"type": "participationToggle",
"formId": "bigmacRedemptions",
"criteria": {
"audience": "loggedIn"
},
"toggleCheckUrl": "https://gma-prod.mcdonalds.de/service/bigmac25/participationStatus",
"toggleTrueItems": [
{
"reference": "VotingResult"
},
{
"type": "button",
"criteria": {
"platform": "iOS"
},
"text": "Zum Abstimmungsergebnis",
"url": "identifier://ThankYou"
}
],
"toggleFalseItems": [
{
"reference": "VotingContainer"
}
]
},
{
"reference": "VideoContainer"
},
{
"reference": "PromoContainer"
}
],
"footer": {
"text": {
"text": "Nur für registrierte App-User in teilnehmenden Restaurants. In Frühstücksrestaurants ab 10:30 Uhr. Solange der Vorrat reicht. © 2025",
"alignment": "center"
}
}
},
{
"pageName": "addressVerificationThankYou",
"identifier": "ThankYou",
"screenType": "Form > Confirmation",
"backNavigationEnabled": false,
"isSuccessPage": true,
"stageBackgroundMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_Stageheader_v02.webp"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_ohneDipset_RaySono_App_Stageheader_nurFlamme_McSpicy_v04.webp"
},
"items": [
{
"reference": "Intro"
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{
"reference": "CouponContainer"
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{
"reference": "VotingContainerLoggedOut"
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{
"reference": "VotingResult"
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{
"reference": "ProductContainer"
},
{
"reference": "SpicyDipContainer"
},
{
"reference": "VideoContainer"
},
{
"reference": "PromoContainer"
}
],
"footer": {
"text": {
"text": "Nur für registrierte App-User in teilnehmenden Restaurants. In Frühstücksrestaurants ab 10:30 Uhr. Solange der Vorrat reicht. © 2025",
"alignment": "center"
}
}
}
],
"overlays": {
"OverlayProductsMcSpicy": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_DimmerCard_McSpicy.webp"
},
{
"type": "text",
"style": "headline",
"text": "McSpicy®"
},
{
"type": "text",
"style": "normal",
"text": "Unser neuer, spürbar scharfer McSpicy® hat es endlich auch nach Deutschland geschafft! Zartes Hähnchenbrustfiletstück in extra scharfer Panade, mit cremiger Sandwichsauce zwischen fluffigem Sesam-Bun und knackigem Eisbergsalat."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=5711"
}
]
},
"OverlayProductsMcWrapSpicyChicken": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_DimmerCard_SpicyWrap.webp"
},
{
"type": "text",
"style": "headline",
"text": "McWrap® \nSpicy Chicken"
},
{
"type": "text",
"style": "normal",
"text": "Wrap it like it’s hot: Probiere jetzt unseren neuen McWrap® Spicy Chicken. Eingerollt im Weizentortilla, teilt sich das zarte Hähnchenbrustfiletstück mit scharfer Panade seinen Platz mit knackigem Eisbergsalat, Salatgurken, saftigen Tomaten und Zwiebeln. Die cremige Sandwich-Sauce bringt den Ausgleich zur Schärfe und macht den McWrap® zum perfekten Snack."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6288"
}
]
},
"OverlayProductsShakerChickenMcNuggets": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_DimmerCard_ShakerNuggets.webp"
},
{
"type": "text",
"style": "headline",
"text": "Shaker Chicken McNuggets\nLime & Chili Flavor"
},
{
"type": "text",
"style": "normal",
"text": "Für alle, die Chicken und shaken mögen: unsere brandneuen Shaker Chicken McNuggets Lime & Chili Flavor sind da. Außen knusprig, innen zart – und mit unserem feurigen Lime & Chili Flavor veredelt, sorgen sie für den ultimativen Geschmackskick."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=3340"
}
]
},
"OverlayProductsMcShakerFries": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_DimmerCard_ShakerFries.webp"
},
{
"type": "text",
"style": "headline",
"text": "McShaker® Fries Lime & Chili Flavor"
},
{
"type": "text",
"style": "normal",
"text": "Geschüttelt, nicht gerührt: unsere beliebten McShaker® Fries sind zurück! Noch nie davon gehört? Dann wird‘s höchste Zeit sie zu probieren! Einfach Kult-Pommes eintüten, Lime & Chili Flavor drüberstreuen, kräftig shaken – und genießen."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=3098"
}
]
},
"OverlayProductsMcTastyBacon": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_DimmerCard_BTBCC_v02.webp"
},
{
"type": "text",
"style": "headline",
"text": "Big Tasty® Bacon Chili Cheese"
},
{
"type": "text",
"style": "normal",
"text": "Wofür brennt dein Hunger? Erlebe es mit der scharfen Version des großen Burgerlieblings Big Tasty® Bacon! Zuerst die Pflicht: herzhafter Bacon, saftiges Rindfleisch aus Deutschland, Tomaten, knackiger Salat, Cheese und natürlich die originale Big Tasty® Sauce. So weit – so tasty! Doch jetzt kommt ordentlich Dampf dazu: mit Jalapeños und cremiger Chili-Cheese-Sauce. Ein must-Bite für alle, die es schärfer mögen."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=6627"
}
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},
"OverlayProductsMcSundae": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_DimmerCard_Sundae.webp"
},
{
"type": "text",
"style": "headline",
"text": "McSundae®"
},
{
"type": "text",
"style": "normal",
"text": "Dir wird’s zu heiß hier? Dann hol dir unbedingt deinen Emergency McSundae® als wohlverdiente Abkühlung. Denn vertrau uns: Ohne den geht nichts. Vor allem, wenn du dich tapfer durch unsere neuen Spicy Produkte probiert hast."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=3161"
}
]
},
"OverlayProductsSpicyDipChallenge": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/mcspicy/25008_McSpicy_RaySono_App_DimmerCard_Dipset.webp"
},
{
"type": "text",
"style": "headline",
"text": "Spicy Dip Challenge"
},
{
"type": "text",
"style": "normal",
"text": "Hol dir jetzt unsere neue Spicy Dip Challenge mit drei Saucen: Flame Creamy Chipotle Sauce, Fire Smoky Hot Habanero Sauce und Burn Hot Chili Sauce. Im Bundle mit 9 oder gleich 20 knusprigen Chicken McNuggets® oder McPlant® Nuggets kannst du dich so durch drei Schärfe-Level durchdippen. Aber nur solange der Vorrat reicht – also lieber gleich zu Mecces!"
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/categoryList?catId=107"
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}