Rohdaten (JSON)
{
"version": "16",
"criteria": {
"startTime": "07.01.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"style": {
"backgroundColor": "#ffffff",
"backgroundMode": "light",
"accentColor": "#FFBC0D"
},
"shared": {
"Spacer": {
"type": "container",
"items": [
{
"type": "text",
"style": "disclaimer",
"text": "\n"
}
]
},
"RegisterButton": {
"type": "container",
"criteria": {
"audience": "notLoggedIn"
},
"items": [
{
"type": "button",
"text": "Jetzt registrieren",
"url": "mcdmobileapp://register"
}
]
},
"Intro": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\n100% McDonald‘s Geschmack. Jetzt neu und dauerhaft in veggie."
},
{
"type": "text",
"criteria": {
"startTime": "07.01.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"style": "normal",
"text": {
"text": "Jetzt dauerhaft im Sortiment: Hier kommt das Happy-End, auf das ihr alle gewartet habt: fünf vegetarische Neuheiten in echter McDonald‘s Qualität! Gönnt euch jetzt Burgerneuheiten mit vegetarischem Patty: McVeggie® und McVeggie® TS, jeweils mit neuem vegetarischen Patty. Oder wie wäre es mit unseren neuen McWrap® Veggie Honig-Senf und McWrap® Veggie Mango-Curry? Gefüllt mit einem vegetarischen Patty sind sie eingerollt, ready to go! Und unser fünfter Star am Veggie Himmel ist unser neuer Big Veggie Salad mit vegetarischen Patty-Stücken.\nAm besten gleich probieren!",
"alignment": "left"
}
},
{
"type": "text",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"style": "normal",
"text": {
"text": "Jetzt dauerhaft im Sortiment: Hier kommt das Happy-End, auf das ihr alle gewartet habt: vier vegetarische Neuheiten in echter McDonald‘s Qualität! Gönnt euch jetzt Burgerneuheiten mit vegetarischem Patty: McVeggie® und McVeggie® TS, jeweils mit neuem vegetarischen Patty. Oder wie wäre es mit unserem neuen McWrap® Veggie Honig-Senf? Gefüllt mit einem vegetarischen Patty eingerollt, ready to go! Und unser vierter Star am Veggie Himmel ist unser neuer Big Veggie Salad mit vegetarischen Patty-Stücken.\nAm besten gleich probieren!",
"alignment": "left"
}
}
]
},
"ProductContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nVeggie Produkte"
},
{
"type": "slider",
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McVeggie_1280x1329.webp",
"url": "overlay://VeggieProductsMcVeggie",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McVeggieTS_1280x1329.webp",
"url": "overlay://VeggieProductsMcVeggieTS",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McWrapHonig_1280x1329.webp",
"url": "overlay://VeggieProductsMcWrapVeggieHonigSenf",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McWrapMango_1280x1329.webp",
"url": "overlay://VeggieProductsMcWrapVeggieMangoCurry",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_Salat_1280x1329.webp",
"url": "overlay://VeggieProductsBigVeggieSalad",
"description": "Erfahre mehr"
}
]
},
{
"type": "text",
"style": "headline",
"text": "Zu den Produkten"
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/categoryList?catId=108"
}
]
},
"ProductContainerDefault": {
"type": "container",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nVeggie Produkte"
},
{
"type": "slider",
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McVeggie_1280x1329.webp",
"url": "overlay://VeggieProductsMcVeggie",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McVeggieTS_1280x1329.webp",
"url": "overlay://VeggieProductsMcVeggieTS",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McWrapHonig_1280x1329.webp",
"url": "overlay://VeggieProductsMcWrapVeggieHonigSenf",
"description": "Erfahre mehr"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_Salat_1280x1329.webp",
"url": "overlay://VeggieProductsBigVeggieSalad",
"description": "Erfahre mehr"
}
]
},
{
"type": "text",
"style": "headline",
"text": "Zu den Produkten"
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/categoryList?catId=108"
}
]
},
"CouponContainer1": {
"type": "container",
"criteria": {
"startTime": "07.01.2026 00:00",
"endTime": "12.01.2026 00:00"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nJetzt sparen. Auch in veggie."
},
{
"type": "slider",
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/BB_Coupon_Figma_1280x1320px_Veggie_Wrap.webp",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10031535",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/BB_Coupon_Figma_1280x1329px_Veggie_Burger.webp",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10031536",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/BB_Coupon_Figma_1280x1329px_Veggie.webp",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10025188",
"description": "Zum Coupon"
}
]
}
]
},
"CouponContainer2": {
"type": "container",
"criteria": {
"startTime": "12.01.2026 00:00",
"endTime": "02.02.2026 00:00"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nJetzt sparen. Auch in veggie."
},
{
"type": "slider",
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/BB_Coupon_Figma_1280x1320px_Veggie_Wrap.webp",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10031535",
"description": "Zum Coupon"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/BB_Coupon_Figma_1280x1329px_Veggie_Burger.webp",
"url": "mcdmobileapp://deal/dealDetails?offerPropID=10031536",
"description": "Zum Coupon"
}
]
}
]
},
"BonusContainer": {
"type": "container",
"criteria": {
"startTime": "02.03.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"items": [
{
"reference": "Spacer"
},
{
"type": "slider",
"identifier": "ProductSlider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/260219_McD_Veggie_Loyalty_TS_1280x1329_V2.webp",
"url": "mcdmobileapp://loyaltyDashboard?tab=reward",
"description": "Jetzt einlösen!"
}
]
}
]
},
"VideoContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nFilmreifer Genuss. Auch in veggie."
},
{
"type": "text",
"style": "normal",
"text": "Bei diesen Bildern würde man am liebsten direkt in den Bildschirm beißen! Bevor es dazu kommt, probiere jetzt in live und in Farbe unsere neuen vegetarischen Produkte!"
},
{
"type": "slider",
"criteria": {
"platform": "android"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_CardVideo_1280x1329_v02.webp",
"url": "mcdmobileapp://externalURL/https://assets.mcdonalds.de/veggi/index.html"
}
]
},
{
"type": "slider",
"criteria": {
"platform": "iOS"
},
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_CardVideo_1280x1329_v02.webp",
"url": "browser://https://assets.mcdonalds.de/veggi/index.html"
}
]
}
]
},
"VotingLoggedOut": {
"type": "container",
"criteria": {
"audience": "notLoggedIn"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "\nVeggie Lovers welcome."
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_MediaTeaserCommunity_800x600_v02.webp"
},
{
"reference": "RegisterButton"
}
]
},
"VotingContainer": {
"type": "container",
"items": [
{
"type": "text",
"style": "headline",
"text": "\nVeggie Lovers welcome."
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_MediaTeaserCommunity_800x600_v02.webp"
},
{
"type": "box",
"style": {
"backgroundColor": "#00ff00"
},
"items": [
{
"type": "systemForm",
"identifier": "verificationForm",
"criteria": {
"audience": "loggedIn"
},
"confirmationIdentifier": "ThankYou",
"submitButton": {
"type": "button",
"text": "Jetzt abstimmen"
},
"submitURL": "https://gma-prod.mcdonalds.de/service/veggie25/uploadChoice",
"items": [
{
"type": "selection",
"identifier": "choice",
"headline": "Wie findest du unser neues Veggie-Erlebnis?",
"text": "Probieren & entscheiden!",
"required": true,
"minItems": 1,
"maxItems": 1,
"options": [
{
"value": "VeggiePower",
"label": "Mega! Endlich mehr Veggie-Power"
},
{
"value": "Auswahl",
"label": "Yay, mehr Auswahl!"
},
{
"value": "Pommes",
"label": "Egal, Hauptsache Pommes"
},
{
"value": "Klassiker",
"label": "Ich bleib bei den Klassikern"
}
]
},
{
"type": "metadata",
"identifier": "formType",
"value": "bigmacRedemptions"
}
]
}
]
}
]
},
"VotingResult": {
"type": "container",
"criteria": {
"audience": "loggedIn"
},
"items": [
{
"type": "text",
"style": "headline",
"text": "Das sagt die Community"
},
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/bigmac2025/26009_Veggie_GMA_MediaTeaserCommunityAntwort_800x600.webp"
},
{
"type": "info",
"getInfoUrl": "https://gma-prod.mcdonalds.de/service/veggie25/getValue",
"key": "streak",
"headline": {
"type": "headline",
"beforeHeadline": "Wie findest du unsere neue Veggie-Welt?",
"headline": "",
"afterHeadline": "[streak]"
},
"backgroundMode": "light",
"backgroundColor": "#FFFBF5"
}
]
},
"PromoContainer": {
"type": "container",
"items": [
{
"reference": "Spacer"
},
{
"type": "text",
"style": "headline",
"text": "Lust auf mmhhher?"
},
{
"type": "button",
"text": "Zu den Aktionsprodukten",
"url": "mcdmobileapp://campaign/promotions"
}
]
},
"newsletter": {
"type": "container",
"items": [
{
"reference": "Spacer"
},
{
"type": "text",
"style": "headline",
"text": "Newsflash für Genießer"
},
{
"type": "slider",
"cards": [
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/familyhub/Erklaerungs-Slider_01_Phase_-1.webp"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/familyhub/Erklaerungs-Slider_02_Phase_01.webp"
},
{
"imageURL": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/familyhub/Erklaerungs-Slider_03_Phase_01.webp"
}
]
},
{
"type": "text",
"style": "normal",
"text": "Aktiviere jetzt deinen McDonald’s Newsletter und die Pushnachrichten, um keine Vorteile mehr zu verpassen!"
}
]
},
"footer1": {
"type": "text",
"style": "disclaimer",
"text": "In allen teilnehmenden Restaurants.\nIn Frühstücksrestaurants ab 10:30 Uhr. \n© 2026 McDonald’s"
},
"footer2": {
"type": "text",
"style": "disclaimer",
"text": "In allen teilnehmenden Restaurants.\nIn Frühstücksrestaurants ab 10:30 Uhr. \n© 2026 McDonald’s"
},
"footer3": {
"type": "text",
"style": "disclaimer",
"text": "In allen teilnehmenden Restaurants.\nIn Frühstücksrestaurants ab 10:30 Uhr. \n© 2026 McDonald’s"
}
},
"pages": [
{
"pageName": "main",
"identifier": "VeggieMainPhase",
"criteria": {
"startTime": "07.01.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Kampagnenuebersicht_1280x2271_v02.webp"
},
"items": [
{
"reference": "Intro"
},
{
"reference": "ProductContainer"
},
{
"reference": "CouponContainer1"
},
{
"reference": "CouponContainer2"
},
{
"reference": "VotingLoggedOut"
},
{
"type": "participationToggle",
"formId": "bigmacRedemptions",
"criteria": {
"audience": "loggedIn"
},
"toggleCheckUrl": "https://gma-prod.mcdonalds.de/service/veggie25/participationStatus",
"toggleTrueItems": [
{
"reference": "VotingResult"
},
{
"type": "button",
"criteria": {
"platform": "iOS"
},
"text": "Zum Abstimmungsergebnis",
"url": "identifier://ThankYou"
}
],
"toggleFalseItems": [
{
"reference": "VotingContainer"
}
]
},
{
"reference": "VideoContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "footer1"
}
]
},
{
"pageName": "main",
"identifier": "VeggieDefaultPhase",
"criteria": {
"startTime": "25.02.2026 00:00",
"endTime": "31.12.9999 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/260218_McD_Veggie_GMA_Assets26009_Veggie_GMA_Kampagnenuebersicht_1280x2271.webp"
},
"items": [
{
"reference": "Intro"
},
{
"reference": "ProductContainerDefault"
},
{
"reference": "BonusContainer"
},
{
"reference": "VideoContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "footer2"
}
]
},
{
"pageName": "main",
"identifier": "ThankYou",
"criteria": {
"startTime": "07.01.2026 00:00",
"endTime": "25.02.2026 00:00"
},
"stageMedia": {
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Kampagnenuebersicht_1280x2271.webp"
},
"items": [
{
"reference": "Intro"
},
{
"reference": "ProductContainer"
},
{
"reference": "CouponContainer1"
},
{
"reference": "CouponContainer2"
},
{
"reference": "VotingLoggedOut"
},
{
"reference": "VotingResult"
},
{
"reference": "VideoContainer"
},
{
"reference": "PromoContainer"
},
{
"reference": "footer3"
}
]
}
],
"overlays": {
"VeggieProductsMcVeggie": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McVeggie_1280x1080.webp"
},
{
"type": "headline",
"headline": "McVeggie®"
},
{
"type": "text",
"text": "Jetzt dauerhaft im Sortiment: Der Geschmack, den ihr liebt. Auch in Veggie.\nHier kommt das McDonald's Geschmackserlebnis in vegetarisch. Das neue vegetarische Patty mit knackigem Salat und cremig-milder Sandwich Sauce im fluffigen Bun sorgt für das originale McDonald’s-Gefühl, das du liebst."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=2580"
}
]
},
"VeggieProductsMcVeggieTS": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McVeggieTS_1280x1080.webp"
},
{
"type": "headline",
"headline": "McVeggie® TS"
},
{
"type": "text",
"text": "Jetzt dauerhaft im Sortiment: So klassisch, so veggie. Das McDonald's Geschmackserlebnis, das du liebst – jetzt in Veggie: Saftige Tomatenscheiben, knackiger Salat, zartschmelzender Cheese und die mild-würzige Sandwich Sauce im extra fluffigen Bun umspielen das neue vegetarische Herzstück des Burgers – das erstklassige vegetarische Patty."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=2585"
}
]
},
"VeggieProductsMcWrapVeggieHonigSenf": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McWrapHonig_1280x1080.webp"
},
{
"type": "headline",
"headline": "McWrap® Veggie Honig-Senf"
},
{
"type": "text",
"text": "Jetzt dauerhaft im Sortiment: Bei uns spielt Veggie eine Rolle!\nJetzt probieren: Eine Weizentortilla, gefüllt mit einem vegetarischen Patty, knackigem Eisbergsalat und saftigen Tomaten. Dazu eine Scheibe zartschmelzender Cheese mit der unwiderstehlichen Kombination aus würziger Honig-Senf-Sauce und einer cremig-milden Sandwich-Sauce. Alles eingerollt und ... ready to go!"
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=5990"
}
]
},
"VeggieProductsMcWrapVeggieMangoCurry": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_McWrapMango_1280x1080.webp"
},
{
"type": "headline",
"headline": "McWrap® Veggie Mango-Curry"
},
{
"type": "text",
"text": "Ready to wrap and roll! Hier teilt sich das leckere, vegetarische Patty eine Weizentortilla gemeinsam mit saftigen Gurken, knackigem Eisbergsalat und knusprigen Röstzwiebeln. Getoppt wird der McWrap®-Genuss von unserer fruchtig-pikanten Mango-Curry-Sauce. Einmal eingerollt, ist er dein idealer Veggie-Snack to-go!"
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=5905"
}
]
},
"VeggieProductsBigVeggieSalad": {
"items": [
{
"type": "image",
"url": "https://mobileapp-prod-cdn.mcdonalds.de/img/campaigns/veggi/26009_Veggie_GMA_Slider_Salat_1280x1080.webp"
},
{
"type": "headline",
"headline": "Big Veggie Salad"
},
{
"type": "text",
"text": "Jetzt dauerhaft im Sortiment: Fantastische, vegetarische Patty-Streifen, knackiger Salat, fruchtige Tomaten, saftige Gurken und ein extra großer Frischekick. Und damit er genauso schmeckt, wie du ihn dir wünschst, kannst du zwischen zwei Dressings wählen: Ein würziges Honig-Senf-Dressing oder ein cremiges Balsamico-Dressing."
},
{
"type": "button",
"text": "Jetzt bestellen",
"url": "mcdmobileapp://order/productDetail?prodID=3823"
}
]
}
}
}